Raising Public Awareness of Engineering (2002) / Chapter Skim
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Appendix E: Engineering Communications, Education, and Outreach Questionnaire
Appendix E: Engineering Communications, Education, and Outreach Questionnaire
Pages 74-92
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From page 74... ...
Although we have tried to simplify the questionnaire with response categories for many of the questions, we encourage you to provide any explanation or additional information for any of the questions. If you have any difficulty in completing the questionnaire, please contact Maria Ivancin at Market Research Bureau - telephone: 202-789-21 10; email: mivancin@sprintmail.com.
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From page 75... ...
O Professional engineering society O Engineering company O Corporation/private industry O Academic institution O Educational/academic association O Curriculum development organization O Government agency O Charitable foundation O Trade association O Media O Other PLEASE DESCRIBE 3. How would you describe your organization's mission?
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O Yes O No - IF YOUR ORGANIZATION HAS NEVER ENGAGED IN ANY COMMUNICATIONS OR OUTREACH ACTIVITIES PLEASE SKIP TO QUESTION 10 BELOW
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O Within the past year O 1-2 years ago O 2-3 years ago O 3-4 years ago O 4-5 years ago O More than five years ago 8. IF YOUR ORGANIZATION'S CURRENT PROGRAMS HAVE ONLY BEEN IN PLACE LESS THAN TWO YEARS: Was the current communications or outreach effort your organization's first effort or have there been others?
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From page 78... ...
PROVIDE DATE IF YOU HAVE NEVER ENGAGED IN ANY COMMUNICATIONS, EDUCATION, OR OUTREACH PROGRAMS AND HAVE NO PLANS TO DO SO IN THE FUTURE PLEASE SKIP TO THE SECTION TITLED "OTHER COMMUNICATIONS PROGRAMS" ON PAGE 10. Objectives 12.
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From page 79... ...
O O O Teachers in Kindergarten through twelfth grades (K-12) 1~ 0 0 College/university faculty O O O Opinion leaders O O O Public policy makers O O O Newspapers O O O Broadcast media O O 0 Other media PLEASE DESCRIBE O O Other audience PLEASE DESCRIBE O O O
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From page 80... ...
RAISING PUBLIC AWARENESS OF ENGINEERING 15. What are the key messages you are trying to communicate through this communications or outreach effort?
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O Speakers/symposia/forums O 800 number O Formal educational curriculum O Informal educational programs O Other PLEASE DESCRIBE: PLEASE COMPLETE THE APPROPRIATE SECTIONS BELOW FOR EACH TYPE OF ACTIVITY YOUR ORGANIZATION ENGAGES IN. PAID OR PUBLIC SERVICE ADVERTISING: What media do you use?
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(For example, call an 800 number or visit a web site for more information)
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From page 83... ...
: 11. Is the web site your organization uses in its communications effort specifically designed for that effort or is the site also used for other reasons (e.g.
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From page 84... ...
/ S Y M P O S I A / F O R U M S : RAISING PUBLIC AWARENESS OF ENGINEERING 15. Please indicate whether you participate in and/or sponsor each of the following.
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From page 85... ...
O Formal curriculum materials O Materials to guidance counselors O Competitions O Mentor programs O School-to-work training materials O National Engineers Week O Other PLEASE DESCRIBE: 85 19. Did your organization develop the curriculum/materials or did you get it/ them someplace else?
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o o o Tracking research (market research to track awareness or attitudes) Placement reports (for public service advertising)
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What would have made them more effective? PLANNING PROCESS These questions deal with how your communications, education, or outreach program is planned.
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O Advertising agency O Public relations firm O Independent consultant in advertising/PA O Educational consultant O Other outside consultant PLEASE SPECIFY 5. Who within your organization is involved in decisions regarding things like objectives, messages and target audience for your communications or outreach efforts?
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From page 89... ...
1~ Based on need O Based on previous year O Based on industry data O Percentage of overall organizational budget O Other PLEASE SPECIFY 89 10. Do you have a written public communications, education or outreach plan?
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5. Are you partnering or coordinating with any other organization for any of your current or most recent communications or outreach efforts?
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i 4. Would your organization be interested in participating in such coordinated communications efforts?
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From page 92... ...
Also please include any materials that you can share with us to help us better understand your communications activities. We have provided postage to cover the questionnaire and some limited additional materials.
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