Alerting America Effective Risk Communication: Summary of a Forum (2003) / Chapter Skim
Currently Skimming:
Summary of a Forum
Summary of a Forum
Pages 1-10
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 1... ...
As William Hooke, American Meteorological Society ant! NOR chair, noted In his opening remarks, the intent was to provide a broad view of risk communication, facilitate understanding across relevant disciplines and professions, and offer a basis for future risk communication research ant} action.
|
From page 2... ...
RISK PERCEPTION AND RISK COMMUNICATION AT THE WORLD TRADE CENTER: A CASE STUDY Risk perception and risk communication seldom take on such immediate importance as they dic3 during the September 11, 2001 attack on the Woric! Tracie Center.
|
From page 3... ...
Some occupants on the north-facing sicle of the South Tower were able to see the Bre in the North Tower ant! many of them witnessed North Tower occupants jumping to their deaths.
|
From page 4... ...
Messages should show conficlence in what is being said about a risk. Also, information conveyed to the audience at risk needs to be consistent across channels The media - including television, radio, newspapers and other print sources - play a crucial role in risk communication and ate most effective when they closely collaborate with other risk communicators such as local emergency managers.
|
From page 5... ...
Thus emergency managers have to work extra hard in some cases to get citizens, who tend to rely on what is familiar and whom they know, to protect themselves from impending danger. Maestri observed that emergency managers and the media are in a symbiotic relationship when it comes to providing risk information to the public, with both entities playing vital roles.
|
From page 6... ...
After earthquakes, USGS often receive a huge volume of hits per hour on their website from people who are looking for information. Providing public warnings about earthquake risks presents major challenges to risk communicators.
|
From page 7... ...
The National Weather Service offers another example of U.S. involvement in important international risk communication activity, which was discussed by Michel Davison, NOAA/NWS.
|
From page 8... ...
livelihood threatening risks Disaster loss metrics ACTIONS ...; Knowledge application Apply extensive existing knowledge on risk communication Borrow successful techniques from sales and marketing to further risk communication Synthesize existing knowledge Disseminate research results to local and other stakehoiclers Craft effective training programs Warning systems Improve local warning systems Have national television news function as an effective warning system Integrate military warning systems with civilian warning systems Increase the involvement of local emergency managers in crafting warnings Create user-centerect warning systems Produce warnings that provide the requisite (legree of specificity 8
|
From page 9... ...
2000. The Social Psychology of Public Response to Warnings of a Nuclear Power Plant Accident.
|
From page 10... ...
2000. Factors in Risk Perception.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.