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Shift from Survey Research to Software Engineering
Pages 12-13

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From page 12...
... SHIFT FROM SURVEY RESEARCH TO SOFTWARE ENGINEERING Although the presentations at the Workshop on Survey Automation covered diverse topic areas, several unifying themes do emerge from reviewing the workshop proceedings. One of these is perhaps most fundamental: the advent of computer-assisted interviewing thrust survey research organizations and federal statistical agencies into the business of software development, a business for which the extant management styles and design processes of the survey world are ill suited.
From page 13...
... To a large extent, this implied supremacy is altogether appropriate; the credibility of survey research organizations and federal statistical agencies rests on the timely and accurate production of data, and highest priority is understandably put on the direct interface with respondents and on the final data products. But an underlying message of the Workshop on Survey Automation is that the survey industry needs to begin thinking more in terms of "interview-oriented computing" of the mechanics of designing effective software for data elicitation, capture, and processing.


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