Survey Automation Report and Workshop Proceedings (2003) / Chapter Skim
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I Report -- Introduction
I Report -- Introduction
Pages 1-8
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Part ~ Report
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The practical problems encountered in documentation and testing of CAI instruments suggest that this is an opportune time to reexamine not only the process of developing CAI instruments but also the future directions of survey automation writ large for example, to see whether strategies for resolving current CAI problems provide guidance on how best to develop stand-alone surveys for administration via the Internet. Accordingly, the Committee on National Statistics (CNSTAT)
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. the need to retool survey management processes in order to facilitate incremental development and testing and to emphasize the use of development teams; the need to better integrate questionnaire documentation and, more generally, the measure of complexity into the instrument design process, malting documentation a vital part throughout the development process rather than a post-production chore; and · the need for the survey research community to reach beyond its walls for farther expertise in computer science and related disciplines.
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By virtue of its electronic form, a CAI questionnaire can be tailor-fit to each respondent; skip sequences can be constructed to route respondents through only those questions that are applicable to them, based on their preceding answers. Drawing on previously entered data, the very wording of questions that appear on the laptop screen can be altered to reduce burden on the interviewer and to best fit the respondent.
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. exemplar of paper questionnaires; indeed, the particular layout used here may be considered old style, and cognitive research has suggested better ways to structure paper questions in order to guide flow.
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7 NOTE: These excerpts parallel Figure I-1 in that they derive from the same portion of the National Crime Victimization Survey. However, the views shown here are those would be visible to a survey analyst, not an interviewer or a respondent; further, these are not portions of the raw computer code of the computerized questionnaire.
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But the problem with an infinitely customizable instrument is that all the logical components therein all of the potentially millions of logical paths through an instrument must flow smoothly, because it is impossible to lcnow ahead of time what specific path a particular respondent's answers may follow. All behind-the-scenes fills and calclllations must operate properly to malce sure that the questions are displayed on the screen correctly; all data input by the interviewer must be processed and coded correctly on the data output file to be of any utility.
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