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Evaluating Military Advertising and Recruiting Theory and Methodology (2004) / Chapter Skim
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References
Pages 172-178

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 172...
... (April 2002~. Youth attitudes toward the Military: Poll one (DMDC Report 2002-027~.
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From page 173...
... Alexandria, VA: U.S. Army Research Institute for the Behavioral and Social Sciences.
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From page 174...
... 105-128) , National Research Council of the National Academy of Sciences.
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From page 175...
... Alexandria, VA: U.S. Army Research Institute for the Behavioral and Social Sciences.
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From page 176...
... Army Research Institute for the Behavioral and Social Sciences (Technical Report 1100~. Alexandria, VA: U.S.
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From page 177...
... (1990~. Army College Fund effectiveness study final report (Office of Deputy Chief of Staff for Personnel, U.S.
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From page 178...
... (2000~. Youth Attitude Tracking Study 1999: Propensity and advertising report (C-DASWO196-C-0041~.
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Key Terms

  • consumer research
  • military recruitment
  • enlistment supply
  • technical report
  • attitude tracking

  • youth attitude
  • nih publication
  • research report
  • dmdc report
  • marine corps

  • health education
  • recruiter training
  • recruiting trends
  • youth population
  • advertising mix

  • risk behavior
  • psychological association
  • belief model
  • tracking study
  • military recruiting

  • army research
  • health belief
  • navy recruiting
  • research institutes
  • college fund

  • force management
  • behavior change
  • recruiting command
  • navy college
  • personnel decisions


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