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7 Communication and Outreach
Pages 117-132

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From page 117...
... As described in Chapter 1, the MRFSS was originally designed to characterize the nature of and trends associated with recreational fisheries, particularly in terms of catch, effort, and participation at national and sometimes regional scales. Among the recreational fishing community, there is a widespread lack of support and appreciation for the current MRFSS administered by the National Marine Fisheries Service (NMFS)
From page 118...
... What should this communication and outreach involve? Fundamentally, communication programs must identify and respond to the information needs of each of the stakeholder groups involved in the marine fishery management milieu.
From page 119...
... (1998) argues for actively engaging fishermen in fishery management processes to improve management decisions by including experiential knowledge of those involved in the fishery, improving communication among all parties involved, and increasing the consideration given to socioeconomic aspects of the fishery in decisionmaking processes.
From page 120...
... This credibility gap arises from several sources, including a belief that alternate data sources are more credible; criticism of the temporal, spatial, group, or taxonomic stratification of the intercept sampling; lack of understanding of statistical methodology; and recognition that the sampling frame used for effort estimation suffers from undercoverage. Communication and outreach goals associated with a marine recreational fisheries statistics program might focus on topics related to data collection efforts and to data interpretation and use.
From page 121...
... The rapid evolution of uses and needs for data from recreational fisheries underscores the requirement for such a re-evaluation by the MRFSS man agers and communication about that re-evaluation with data collectors, data analysts, and the recreational fishing community. · Establishing a common knowledge base among anglers, data collectors, and data users.
From page 122...
... Here again, improved outreach efforts between analysts and data collectors are required, and this includes outreach with the recreational fishery participants as well. DATA INTERPRETATION AND APPLICATION EFFORTS Problems associated with marine recreational fisheries statistics are not limited to data collection efforts.
From page 123...
... Communication and outreach goals focusing on improving data interpretation and application may include the following: · Ensuring that stock assessment scientists, fisheries managers, and other decision makers are aware of the limitations and inherent biases of marine recreational fisheries statistics related to survey design and approach. Issues that assessment scientists and decision makers should be aware of include the lack of continuity in intercept samplers, differences in sampling methods applied to different modes of fishing (e.g., independent anglers, guided anglers, shore-based anglers)
From page 124...
... Communication and outreach to achieve many of the goals noted above can fall under the broad rubric of "public participation" approaches -- focusing on how citizens (e.g., anglers, head boat and charter boat operators) can participate more actively and in a more informed manner in management and decision-making processes related to marine recreational fisheries, including data-gathering and data-use efforts.
From page 125...
... . Volunteer angler logbooks (e.g., for striped bass; see Appendix C)
From page 126...
... . Advisory groups have the potential to contribute to better informed management decisions, as they have for some regional fishery management councils, as well as better relationships between anglers and managers and scientists.
From page 127...
... . Another example is the Atlantic Coastal Cooperative Statistical Program that has an advisory committee comprising representatives from the commercial and recreational sectors (National Oceanic and Atmospheric Administration, 2000b)
From page 128...
... Finally, the decision to adopt the new innovation (i.e., a new survey approach) must be reinforced by other messages from NMFS that are consistent with what anglers are learning about the operations and value of the new marine recreational fishing survey approach.
From page 129...
... recommends that NMFS use its internet capability, in a more interactive sense, to provide easily accessible and understandable data visualizations (e.g., graphic plots, maps, pictures) , as well as providing the ability to access and manipulate data on marine fisheries.
From page 130...
... It is difficult for individual anglers to see the effects of recreational fishing on their target species and to distinguish daily and seasonal fluctuations from trends. As a result, no matter how well designed and implemented a marine recreational survey is, it will not succeed fully without the cooperation of anglers.
From page 131...
... COMMUNICATION AND OUTREACH 131 should advise anglers and data users on the constraints that apply to the use of the data for various purposes. Managers and anglers also should be informed clearly about any limitations of the data.


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