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8 The Potential and Challenges of Highlighting Health Literacy
Pages 57-62

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From page 57...
... , identified health literacy as a topic of major importance, making it a topic of prominence for the Office of the Surgeon General. There was a realization that health literacy could have a major impact in the field of health communication and that it could affect health behavior and produce real physical and physiological changes not only in individuals but across a population.
From page 58...
... The Canyon Ranch Institute views health literacy as • a tool for prevention and better care; • important for clinical, public health, K-12 education, adult literacy, care advocacy and navigation, and workplace wellness and work force productivity; • including the skills and abilities that determine the extent that all people can find, understand, evaluate, communicate, and use health information; and • leading to informed choices, reduced health risks, better navigation of the existing health care system, reduced inequities in health, and increased quality of life. Health literacy is not about communicating health for health's sake, Cabe said, but rather about communicating health in the context of what people need to know.
From page 59...
... The Institute organized an integrated health literacy training pro gram, the Life Enhancement Program, at the Urban Health Plan, a community health center in the South Bronx that serves 28,000 patients. One of the things needed was a place to hold the program so within the community health center building a health and wellness center was designed and built.
From page 60...
... It was in Spanish, and it was something that they liked, so they shared it. Changes in health literacy skills and behavior included improved nutri tion habits, increased physical activity, and improved interaction among health care professionals and patients.
From page 61...
... Health literacy should be proactive, not reactive. Health literacy is prevention, Cabe said, and it can save lives and save money.


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