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4 Leverage the Entire Enterprise
Pages 49-58

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From page 49...
... In response this combination of the NWS and third parties serves to society's demand for more information as well as end users in ways that the NWS could not do on its the business world's realization of the value of tailored own. So, while the NWS is only one part of the overall weather and water forecasts, warnings, and informa- weather, water, and climate enterprise, the enterprise as tion, the American commercial weather industry1 has a whole would crumble without the core infrastructure broadened its spectrum of clients and its capability to and capabilities the NWS provides.
From page 50...
... They travel quickly to the incident site and set up a mobile weather center to provide continuous meteorological support for the duration of the incident. The mobile weather centers include a cell phone, a laptop computer, and a two-way portable satellite dish for gathering and displaying weather data including satellite imagery and numerical weather prediction output.
From page 51...
... The recommendations of the in areas of shared research, technology development, Fair Weather report, along with a 2004 revised NWS observational data sources, and improved end-user public-partnership policy, contributed substantially to access to NWS-generated information. progress in this area (NRC, 2003a; NWS, 2004)
From page 52...
... Public and private sectors will likely face differ NOAA's Partnership Policy is to "foster the growth ent economic pressures in the near future. Non-NWS of this complex and diverse enterprise as a whole to enterprise elements may have resources to expand serve the public interest and the Nation's economy" capabilities and services when the NWS has none.
From page 53...
... the overall information value-chain can be called the It is appropriate for the NWS to make more effective primary value-chain. use of such channels for reaching the public directly Today, a substantial amount of the weather, water, when authoritative sources are critical to public wel- and climate information reaching the public arrives fare.
From page 54...
... Figure 4-1 A growing overall enterprise provides opportunities In general, the changes involved reflect a more direct for the NWS to serve the public in ways not possible NWS role in achieving public benefit through the on the basis of its budget alone. As stated in Recom- secondary value-chain.
From page 55...
... However, given the potential for leveraging NWS resources to Based on the improved understanding of needs enhance the performance of its mission, the Committee described above, NWS planning would directly guide supports the idea that a number of pilot or experimental better access to existing NWS capabilities and genera- projects be undertaken to explore both the benefits tion of new core capabilities so as to explicitly support and the possible pitfalls. Such experiments will reveal the secondary value-chain.
From page 56...
... To the greatest extent possible, this should be accomplished through collaborative efforts with cor One successful outcome of the Fair Weather report responding enterprise partners. has been the role of professional organizations in
From page 57...
... At the same time, it has proweather enterprise, the broadcast sector has achieved vided guidelines for those NHMSs that wish to offer such robustness -- the NWS does not need its own hydrometeorological services commercially to other backup daily television broadcasts nor do they need to countries. This, then, could provide alternative weather tell television channels what to do.
From page 58...
... The procurement processes for gauge, and radar networks, satellites and ground proelements of this core infrastructure include architec- cessing, and major communications and processing ture studies at the system level (e.g., trades comparing systems so as to achieve more productive and costmany smaller satellites versus fewer larger satellites effective interactions with the enterprise partners based on cost, risk, schedule; data product requirements developing and building such systems. such as spatial and temporal resolution)


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