On-Board and Intercept Transit Survey Techniques (2005) / Chapter Skim
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A survey of 52 transit agencies found that 96% conducted on-board surveys between 2002 and 2004, with most of this group also having conducted intercept surveys. Large agencies typically conduct five or more on-board/intercept surveys annually, primarily focused on specific routes or geographic areas.
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From page 2... ...
Factors affecting response rates include the enthusiasm and diligence of survey workers who distribute questionnaires or conduct interviews, level of rider interest, whether self-administered surveys or personal interviews are used, length and complexity of the questionnaire, use of incentives, and frequency of surveys being conducted. Other factors, less subject to transit agency influence, are rider income, education and other demographic characteristics, language diversity, and rider literacy levels.
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