On-Board and Intercept Transit Survey Techniques (2005) / Chapter Skim
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Pages 44-54
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From page 44... ...
For example, a TARC survey experienced response rates ranging from 23% to 53% among lines with at least 400 surveys distributed. The following detailed profiles and Table 20, a summary of response rates, provide overall response rates and key features of 29 surveys for which transit agencies reported sufficient information to compute a response rate.
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From page 45... ...
Refusals included in base number. High response rate attributed to using University of Michigan students as surveyors; students are personable and enthusiastic survey workers; incentive; conducting the survey regularly (every 2 years)
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R-7 Origin, Destination and Trip Purpose Study 535 offered 86 None MARTA (Atlanta) Systemwide Survey 5,000 approached 80 None Gulf Regional Planning Commission Customer Appreciation Day Survey 110 approached 73 Food CTA Douglas Branch Blue Line Passenger Survey 2,478 distributed + est.
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CSI/User Study 58,000 est. daily ridership 14 Drawing Refusals not included in calculating response rate Fort Worth Transportation Authority Customer Satisfaction Survey 500 distributed 80 None Potomac & Rappahannock Transportation Commission (Woodbridge, VA)
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Customer Satisfaction Survey 40,000 distributed 14 Drawing City of Lodi Customer Service 400 distributed 13 None Method. Notes: Offered = number of passengers offered a questionnaire.
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Customer Satisfaction Survey Self-administered survey on board buses. Survey workers distributed two-page (front and back)
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Survey workers distributed one-page surveys to passengers as they boarded. Surveys were returned to surveyors or bus drivers.
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and to bus operators. On light rail, survey workers distributed 11-page survey to passengers on platforms.
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DART (Dallas, TX) Customer Satisfaction Survey Survey workers distributed surveys to passengers at transit centers.
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For example, response rates were in the 40% to 50% range on local bus routes in Denver and Dallas, but more than 60% for express and regional bus routes in Denver and on light rail lines in Dallas. Mode and express versus local service reflect respondent income and length of the ride, both of which are positively correlated to response rates.
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From page 54... ...
Transit staff in Ann Arbor and Denver reported that the distribution of pens and free rides, respectively, stimulated response rates. On the other hand, TARC and Orange County Transportation Authority surveys in which free rides were offered do not show higher response rates than similar surveys in which no incentives were offered.
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