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Pages 5-8

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From page 5...
... Percentage Using Survey Method for Customer Satisfaction Surveys in Past 3 Years* Percentage Using Survey Method for Origin and Destination Surveys at Any Time On-board surveys 96 Intercept surveys 60 Telephone surveys 71 Web-based surveys 44 25 6 Mail surveys 38 17 8 Other 8 6 No.
From page 6...
... On-board and intercept surveys can be conducted cost-effectively, because survey workers can readily reach a large number of bus and rail riders. By contrast, random digit dial telephone surveys are a costly way to reach transit users when the incidence of transit users among the general population is low.
From page 7...
... As with response rates, costs vary widely. On-board and intercept surveys offer cost savings where a low incidence of transit users would drive up the cost of telephone or mail surveys.
From page 8...
... As reported by transit agencies, survey planning and design, data collection, data cleaning and processing, and analysis and report writing each generally take about the same amount of time, although there is considerable variation among projects.


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