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Pages 1-14

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From page 1...
... This introductory chapter reviews the key steps for improving public transportation access to airports and presents some information that is further developed in later chapters. The chapter is intended to point the reader to best U.S.
From page 2...
... The process has been designed to support the development of services unique to the needs of the airport and to the users of the airport. The Context for Public Transportation to Major Airports Chapter 2 presents the context within which the airport manager must form policies toward airport ground access and summarizes the reasons for a policy interest in the subject in the United States.
From page 3...
... airports in order of their use of public transportation -- defined as rail, bus, and sharedride vans, but excluding single-party limousines, courtesy shuttles, and charter operations. These 27 airports have public mode shares of 6% or more.
From page 4...
... Attributes of Successful Ground Access Systems Chapter 3 explores the question of what makes a public transportation access system to a major airport successful. The breadth of travel patterns detailed in Chapter 4 will document the wide variety of experience around the world in the design and implementation of public transportation strategies to major airports.
From page 5...
... One lesson is clear at the outset -- there is no particular modal solution that is optimal everywhere: a simple focus on line-haul speed of the vehicle does not produce a high mode share to public transportation, as revealed in Shanghai; the adoption of high-cost, high-quality rail design does not convince more Hong Kong travelers to ride the train than the bus; direct on-airport rail connections to an advanced regional rail system do not attract a higher share of travelers to choose the rail transit to San Francisco airport than the less direct connections in operation at nearby Oakland Airport attract. This chapter looks at service attributes of successful systems, without regard to the dominant mode that resulted in those high mode shares to public transportation.
From page 6...
... Public Transportation Market Share by Airport Chapter 4 presents an airport-by-airport summary of airline passenger ground access mode share by public transportation services. Part 1: Best Practices at U.S.
From page 7...
... . Certain information is provided for the European/Asian airports, such as their baggagehandling strategies and the relationship of ground access services to national transportation services, which is not provided for the U.S.
From page 8...
... Public transportation mode shares at European and Asian airports.
From page 9...
... Applying Market Research to Airport Ground Access Chapter 6 focuses on the role of market research in planning public transportation services to airports. After an overview of market research techniques, a two-step approach is presented, using geographic and demographic information to better understand potential ground access markets.
From page 10...
... " The principles of a market research–based planning process are examined in detail in Chapter 6, which documents five steps: • Step 1: Decide What Information to Collect • Step 2: Select the Data Collection Method • Step 3: Determine the Sampling Frame and Sampling Method • Step 4: Develop the Questionnaire • Step 5: Summarize and Analyze the Results This project advocates the application of a two-phase market research process based on first geographical segmentation, followed by demographic segmentation. Observing Geographic Market Characteristics First This report examines the nature of airport market segments and documents the characteristics of markets that support various forms of successful airport ground access transportation.
From page 11...
... In the same way, classifying air travelers according to factors known to affect ground access decisions can help airport managers understand how different types of public transportation service will appeal to targeted travel groups. By providing a detailed understanding about the access needs of air travelers, market research can help airport managers plan successful public transportation services.
From page 12...
... Chapter 8 discusses factors that influence employee use of public transportation, summarizes the results of a survey of the employee commuting patterns at representative airports, and presents key considerations for improving employee public transportation mode share at airports. Getting Ground Access Information to the Traveler Over the past 5 years, there has been a revolution in the way that airports can present ground transportation options to their passengers.
From page 13...
... Airport managers will need to provide to the traveler several different kinds of ground transportation information, not only information about airport-managed, -regulated, and -monitored ground services that are operated specifically for the airport market -- taxis, airport limousines, airport vans, and airport coach bus services (sometimes called "airporters") -- but also information about the regional public transportation system in general, including service details that are far beyond the responsibility of airport management.
From page 14...
... Transport Direct can offer ground transportation advice between all airports in the UK and any point in the UK. Baltimore/Washington The Baltimore/Washington International Airport passenger information project seeks to use map-based interactions to simplify the airport ground access trip itinerary planning process, while at the same allowing for text-based data entry for those who prefer it.


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