Ground Access to Major Airports by Public Transportation (2008) / Chapter Skim
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• Develop programs for integrated passenger information and ticketing. 15 C H A P T E R 1 Six Steps in a Market-Based Strategy for Improving Airport Ground Access
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In addition to the transportation agencies, other organizations are critical to the improvement of public transportation access to airports. These agencies -- including those with environmental approval powers, the power to change taxi regulations, and the ability to subsidize transit services designed to link workers with jobs -- all have a role to play in a coordinated strategy to improve airport ground access.
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Six Steps in a Market-Based Strategy for Improving Airport Ground Access 17
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Step 2: Undertake the Program of Data Gathering and System Monitoring In Step 2, the airport manager must create a database upon which to plan and monitor the services and facilities for improved airport access. This step is critical because the improvements to airport access must be based on a clear understanding of the market behavior of the several submarkets for airport ground access services.
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The second element of the demographic segmentation concerns the residential status of the traveler. As documented in Chapter 2, the mode choice decision of the traveler at the non-home end of the full trip is fundamentally different than the mode choice decision in the geographic area in which the traveler resides.
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20 Ground Access to Major Airports by Public Transportation Mode Vehicle trips per air traveler trips Pick-up/Drop-off 1.29 Taxi 1.09 Drive–park 0.74 Rental car 0.69 Door-to-door van 0.33 Scheduled bus 0.10 Rapid transit 0.00 SOURCE: Massachusetts Port Authority, "Logan International Airport, Ground Access Non-Pricing Study, Second Report to the Conservation Law Foundation," 1991. Table 1-1.
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Six Steps in a Market-Based Strategy for Improving Airport Ground Access 21 Key Challenges in Step 3 • Determine the density characteristics of the overall ground access market • Define a geographic area with more than 50 trip ends per square mile and understand the nature of the market within this area • Define a geographic area with less than 5 trip ends per square mile and understand the nature of the market within this area • Define a geographic area with between 5 and 50 trip ends and understand the nature of the market within this area • Analyze how each of the three market areas may require different kinds of services
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At the other extreme, the low trip-end densities for analysis areas in Los Angeles are particularly cautionary in the context of markets to support fixed-route and -schedule services throughout the defined area. Density and Market Support Associated with Specific Modes Next, the analyst should review the existing data concerning the trip-end densities that are supportive of various forms of airport ground access services.
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Using this market research technique, Chapter 6 reviews a set of specific services in the Washington, D.C., area in the context of their logical catchment area. Air Traveler Markets Supportive of Rail Services TCRP Report 83 calculated that the primary geographic market for rail services for air travelers to Boston's airport is characterized by a density of 150 total airport trip ends per square mile.
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It is the largest of the three categories for U.S. airport ground access: zones of origin generally more than 5 and less than 50 trip ends per square mile.
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Six Steps in a Market-Based Strategy for Improving Airport Ground Access 25 Key Challenges in Step 4 • Design a set of services for – a dense urban market – an exurban market – a middle market • Incorporate the attributes of the successful systems, including quality of – Line-haul service to CBD – connection at the airport – service beyond the CBD – appropriate baggage strategy • Design a set of services to appeal to four market segments: – Resident business – Resident non-business – Non-resident business – Non-resident non-business
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Dealing with the baggage issue tends to argue for 26 Ground Access to Major Airports by Public Transportation
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In many cases, airport buses from regional collection points are very attractive to the resident market (who find lower parking charges) and Six Steps in a Market-Based Strategy for Improving Airport Ground Access 27
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Door-to-door services in an area immediately south of San Francisco International Airport, with much shorter trip distances, attract about 7% of their logical catchment area. 28 Ground Access to Major Airports by Public Transportation
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Six Steps in a Market-Based Strategy for Improving Airport Ground Access 29 Key Challenges in Step 5 • Manage the airport to encourage transit first • Allocate curb space to give priority to those arriving by higher occupancy mode • Improve the architectural standards experience of the public mode traveler • Build transfer facilities for bus and van modes to the design standards attained for rail projects • Modify regulations that make it difficult for the traveler to purchase public mode services at the airport curb • Modify regulations that make it difficult to use higher occupancy services to the airport without prior reservation
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The multiparty groups are formed inside this area with all waiting occurring inside with access to information. 30 Ground Access to Major Airports by Public Transportation
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• The location of the MARTA station in the Atlanta terminal and the location of the Delta Air Lines and AirTran Airways check-in at the MARTA station. Step 6: Present Information about Ground Access Services to the Traveler Assuming the markets have been analyzed and services have been established, the last step in the process requires the creation of a program to make the traveler aware of the public transSix Steps in a Market-Based Strategy for Improving Airport Ground Access 31 Key Challenges in Step 6 • Include ground transportation itinerary trip planning capability on airport websites • Include ground transportation timetables in printed documents describing airport services • Work in coordination with local efforts to develop the national 511 traveler information system • Integrate the ticketing reservation process between aviation and ground systems
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Building a Ground Transportation Information Strategy The traveler needs to be aware that public transportation options exist. Airport websites should include some form of automated trip planning for ground trips to and from the airport.
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to these problems will occur without significant costs. Six Steps in a Market-Based Strategy for Improving Airport Ground Access 33
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