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Practical Measures to Increase Transit Advertising Revenues (2009) / Chapter Skim
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Glossary
Pages 72-72

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From page 72...
... Station domination: A specific product offering within transit media that includes the majority of ad placements within a transit station. This type of advertising is believed to have a dramatic impact on consumers, as they are in effect surrounded by ads for a single product, all hanging or posted on every available advertising slot in a given station.
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Key Terms

  • available bus
  • recall measures
  • physical structures
  • media industry
  • cheerios competitive

  • outdoor public
  • typical consumer
  • drive time
  • time reaches
  • flighting refers

  • single product
  • dayparts vary
  • bus shelters
  • advertising slot
  • marketing term

  • advertising day
  • specific product
  • product offering
  • entire bus
  • grocery stores

  • morning drive
  • transit station
  • aided recall
  • structures found
  • broadcast media

  • unaided recall
  • effect surrounded
  • telephone kiosks
  • competitive set
  • bus advertising


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