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Practical Measures to Increase Transit Advertising Revenues (2009) / Chapter Skim
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Appendix B - Advertiser Interview Guide
Pages 94-95

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
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From page 94...
... • Do you ever specify that you'd like to use transit or is it recommended to you? • When you purchase transit, is it part of a package of outdoor media or is it purchased on a standalone basis?
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From page 95...
... • Do any of the new outdoor media threaten to take the place of transit in your plan? Other • What are the top 2-3 marketing challenges or concerns you face as a marketer in your company today?
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Key Terms

  • consider doing
  • digital advertising
  • pressure internally
  • advertising changed
  • advertising sales

  • media choices
  • using transit
  • outdoor media
  • total media
  • sales representative

  • transit delivers
  • media planned
  • delivers impact
  • media increase
  • increased pressure

  • feeling increased
  • media spend
  • media threaten
  • media sales
  • typical media

  • door media
  • media budget
  • media formats
  • purchase transit
  • transit agencies

  • ent campaign
  • sales contractors
  • advertise nationally
  • ad hoc
  • marketing challenges


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