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Pages 10-13

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From page 10...
... Comparisons can be made with passenger use of other access modes (or trends in this use) obtained from survey counts of taxicab dispatches, private vehicle traffic, customers on privately operated off-airport parking courtesy vans, or informal surveys of the use of off-airport parking facilities.
From page 11...
... Airport operators may use customer satisfaction surveys to measure customer satisfaction with products or services and to monitor and improve customer service. To evaluate a parking program, customer satisfaction surveys would request customers to rate elements of the parking program, such as payment methods, experience with exit/entry delays, specific parking products, cleanliness or safety of facilities, frequency of shuttle bus service, courtesy of shuttle bus drivers, availability of spaces, ease of finding spaces, Assessing Customer Needs and Preferences 11
From page 12...
... This type of survey puts parking use in the context of the bigger picture of all airport ground access modes by allowing the airport operator to understand the percentage of parkers in relation to all ground access users, and to develop profiles of customers using parking facilities operated by the airport operator, as well as profiles of potential customers currently using privately operated parking facilities and other ground access modes. This type of information can also be used to support regional transportation planning and travel demand modeling.
From page 13...
... Stated preference surveys could be applied to the airport parking program, for example, to analyze the potential impacts of changes to public parking fees. Stated preference surveys could be used to determine parking price sensitivity by various passenger groups, to estimate the change in the number of parking customers and revenue that would be gained or lost at various parking rates, and the modes to or from which passengers would divert.


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