Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies (2009) / Chapter Skim
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Pages 139-145
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From page 139... ...
These unique characteristics relate to airport customers, the airport operator, and the physical airport facilities, as described in this section. Airport Customers Passenger demographics and travel behavior, which have been addressed, in part, in previous chapters, that affect the evaluation of a parking strategy include: • Proportion of O&D airline passengers -- These passengers are an airport's parking customer base.
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From page 140... ...
• Proportion of customers using alternative parking options -- The availability of attractive and reasonably priced, privately operated off-airport parking facilities will affect an airport operator's share of the total public parking market in the region. At some airports, more than 50% of the long-duration parking spaces are provided in privately operated lots.
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From page 141... ...
Thus, it is helpful for airport operators to understand the size of the customer market they are attempting to attract when evaluating the potential use of discount coupons, loyalty programs, or other programs that rely upon a customer base composed of frequent travelers. • Culture and social behavior -- The culture of the local market may influence parking demand and customer response to potential parking products and services -- particularly short-duration parking.
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From page 142... ...
Airport operators may be more sensitive to the liability associated with injuries, accidents, negligence, or criminal activities occurring in parking facilities or elsewhere on the airport. Similarly, as public agencies, airport enterprises must strictly comply with applicable laws and regulations, including those related to work rules, protecting the environment, and accommodating disabled customers.
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From page 143... ...
• Number and location of parking facilities -- Some airports have dispersed parking lots or garages, or facilities with multiple pedestrian or vehicular entry/exit points. If each parking lot or garage requires a separate entry and exit plaza, the implementation and operating costs of several strategies will increase because of the additional control equipment required.
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From page 144... ...
• Operators of off-airport parking facilities -- These off-airport operators will be affected by any strategy that reduces their business volume, revenues, or ability to conduct business. It is likely that they will object to changes affecting their profits by complaining directly to members of the airport's governing board, commission, or city council.
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From page 145... ...
The expected benefits may include the following: • Increases in gross or net parking revenues; • Improvements to operational efficiencies or reductions in O&M or labor costs; • Improvements to customer service, perhaps quantified by the value of the time saved by customers while searching for empty spaces or from other savings; • Environmental benefits that may include reduced emissions resulting from reduced vehicle idling while in queues at entry/exit plazas, from reductions in vehicle miles traveled while recirculating on the airport or within a lot or garage to locate an empty space, or from reduced vehicle miles traveled by parking shuttle buses; and • Reduced opportunities for fraud or theft. Evaluating Potential Strategies and Supporting Technologies 145
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