Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies (2009) / Chapter Skim
Currently Skimming:
Pages 14-127
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 14... ...
These products include valet parking, reserved parking zones, guaranteed spaces, validated parking, and other value-added products available at additional cost. • Category C: Complementary Customer Services.
|
From page 15... ...
Each category and its individual strategies/supporting technologies is presented later in this chapter and includes its purpose; use of this particular strategy by customers; reported benefits; implementation actions, key considerations, costs, and schedule; supporting strategies; and examples of airports where the strategy has been implemented. Examples of Strategies Not Included Several categories of parking strategies were not included in this guidebook, as follows: • Architectural and Design Strategies -- This guidebook is not intended to serve as a design reference nor is it intended to improve the design of proposed or existing parking facilities.
|
From page 16... ...
C.6 Passenger Check-In Kiosks C.7 Baggage Check-In C.8 Pet Kennels C.9 Shaded Spaces C.10 Shaded Spaces with Solar Panels C.11 Electric Charging Stations Category D: Parking Space Availability and Guidance Systems D.1 Space Availability via the Internet Prior to Arrival D.2 Space Availability via Phone/Radio Prior to Arrival D.3 Space Availability by Facility D.4 Space Availability by Parking Level D.5 Space Availability by Aisle/Sector D.6 Space Availability by Space D.7 Managed Fills D.8 Parking Compartments D.9 Space Locators D.10 In-Vehicle Parking Technologies Category E: Cashierless Transactions E.1 Pay-on-Foot Systems E.2 Credit Card In/Out E.3 Automatic Vehicle Identification/Radio-Frequency Identification E.4 IntelliDrive E.5 Proximity Cards E.6 License Plate Recognition E.7 Cellular Telephone/Pay by Cell E.8 In-Car Meters E.9 In-Lane Processing Category F: Revenue Enhancement Strategies F.1 Parking Rate Adjustments F.2 Strategic Pricing F.3 Web-Based Reservations F.4 Yield Management F.5 Coupons F.6 Advertising Sales -- Interior, Exterior, Tickets, and Equipment F.7 Branding F.8 Marketing Category G: Safety and Security Strategies G.1 Visual Surveillance -- Camera G.2 Emergency Audio Communications Category H: Operational Enhancements H.1 Parking Facility Operation Options H.2 Privatized Facility Development H.3 Automated Overnight License Plate Inventory Figure 4.1. Parking strategies by category as included in this guidebook.
|
From page 17... ...
C A T E G O R Y A : Parking Products -- Duration Based A.1 Hourly/Short-Duration Parking, 18 A.2 Daily Parking, 20 A.3 Economy/Long-Duration Parking, 21 A.4 Very-Short-Duration Parking/Curbside Areas, 22 A.5 Free 30-Minute Parking, 23 A.6 Cell Phone Lots, 25 A.7 No Overnight Parking Zones, 26 A.8 Vacation Parking, 28 A.9 Holiday/Overflow Parking, 29 A.10 Parking Condominiums, 30 17
|
From page 18... ...
Benefits A separate parking facility for short-duration customers creates an attractive alternative to the terminal curbside areas; helps reduce curbside demand and congestion, as well as circulating traffic; and provides a high level of customer service. If an hourly/short-duration facility is not provided, the most convenient parking spaces in a lot or garage tend, over time, to be occupied by long-duration customers because of the lower turnover rates.
|
From page 19... ...
Implementation Schedule The required time for implementation depends on whether hourly/short-duration parking is to be provided in a new facility or if portions of an existing facility are designated for this use. Supporting and Complementary Strategies and Technologies in This Guidebook • Daily Parking (A.2)
|
From page 20... ...
Implementation Schedule Developing a new parking structure may require 3 years or more, while developing a new surface lot (or expanding an existing lot) may take 1.5 years, including receiving 20 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies A.2 Daily Parking Purpose Provide conveniently located facilities for customers parking for 1 to 3 days and who are willing to pay higher fees for this convenience.
|
From page 21... ...
Benefits The availability of separate hourly/short-duration, daily, and economy/long-duration parking facilities offers customers a menu of parking products with varying costs and convenience. Providing multiple parking products allows airport operators to better manage demand by adjusting parking rates to balance demand among the available parking facilities (i.e., assure that spaces are available for customers)
|
From page 22... ...
. Implementation Costs The costs depend on whether a new economy parking area is to be constructed or an existing facility is to be modified and the size and location of the facility.
|
From page 23... ...
Implementation Costs The primary costs at Charles de Gaulle International Airport were the new revenue control equipment (gate arms, pay-onfoot stations, and lane dividers)
|
From page 24... ...
Implementation Costs The primary costs associated with providing a 30-minute grace period are any required modifications to the signs, websites, and other materials where parking rates are posted, and any revenues that the airport may forego. 24 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies motorists who would otherwise use the curbside areas and reduces curbside demands and congestion.
|
From page 25... ...
San Antonio International Airport staff determined that cell phone lots cause minimal revenue loss because few customers use the 30-space cell phone lot, and few of those customers would have otherwise paid for parking. Implementation Actions Implementation actions identified by airport operators include 1.
|
From page 26... ...
A.7 No Overnight Parking Zones Purpose Reduce curbside demand and congestion by providing convenient parking for customers dropping off or picking up airline passengers and assuring that conveniently located spaces are available for these customers in a designated area. Use by Customers No overnight parking zones are a form of hourly or shortduration parking facilities (A.1)
|
From page 27... ...
that conveniently located parking spaces are unavailable, that they must walk long distances to/from the least desirable spaces, and/or that they can expect to waste time searching for an empty space, short-duration customers are more likely to use the terminal curbside areas. Implementation Actions Providing a separate parking area for short-duration customers by establishing a no overnight parking zone requires the following actions by the airport operator: 1.
|
From page 28... ...
At Charles de Gaulle International Airport in Paris, no shuttle bus service is available for the vacation lot, resulting in minimum walking distances of over 1,000 ft. At Germany's Munich Airport, the vacation parking area is located much farther from the terminal than are the other parking products.
|
From page 29... ...
, thereby avoiding or minimizing cashier costs and simplifying the required revenue control equipment. Implementation Actions Implementation actions identified by airport operators include 1.
|
From page 30... ...
Implementation Schedule The required time for implementation depends on whether the holiday/overflow lot is a new facility or an existing facility being reused. Supporting and Complementary Strategies and Technologies in This Guidebook • Daily Parking (A.2)
|
From page 31... ...
(a) Parking condominiums at Denver International Airport.
|
From page 32... ...
Supporting and Complementary Strategies and Technologies in This Guidebook • Secure Parking and Secure Parking with Valet Service (B.13) and • Vehicle Washing and Servicing (C.1)
|
From page 33... ...
C A T E G O R Y B : Value-Added Parking Products B.1 Valet Parking -- Curbside Drop-Off/Pickup, 34 B.2 Valet Parking -- Curbside Drop-Off/Pickup with Airline Check-In, 35 B.3 Valet Parking -- Non-Curbside Drop-Off/Pickup, 37 B.4 Valet Parking -- Customer Transported to/from Airport in Shuttle Van, 39 B.5 Business Parking, 40 B.6 Monthly Billing -- Pay per Use, 42 B.7 Reserved Parking Zone -- Pay per Use, 43 B.8 Guaranteed Space -- Unlimited Use, 44 B.9 Validated Parking -- Retail, 46 B.10 Validated Parking -- Park-Sleep-Fly, 47 B.11 XXL (Extra Large) Parking, 48 B.12 Parking for Ladies and Families, 49 B.13 Secure Parking and Secure Parking with Valet Service, 51 33
|
From page 34... ...
Implementation Actions Implementation actions identified by airport operators that decided to offer this service after evaluating the new net revenues resulting from a valet parking service include 1. Select a curbside area where customers can drop off and pick up their vehicles.
|
From page 35... ...
Airport operators, even those that operate their public parking facilities, generally retain a third-party contractor to operate valet service because of the liability associated with moving customer vehicles. The valet contractor can be the same contractor operating the airport's public parking services or a contractor specializing in valet parking operations.
|
From page 36... ...
Implementation Actions Implementation actions differ from traditional valet parking because of the role of the airline and required access to the baggage handling system. Key implementation steps required by an airport operator include 1.
|
From page 37... ...
, and the customer can simply exit the lot. Benefits Reported benefits include • Improved customer service and satisfaction -- particularly for the business traveler or others willing to pay higher eration is anticipated to be the terms of the business arrangement with the airline.
|
From page 38... ...
Implementation Actions Implementation actions include 1. Select the parking facility where the valet service is to be provided.
|
From page 39... ...
continue to provide this service because of the enhanced customer service, improved market share, and larger selection of parking products offered. Implementation Actions Implementation actions identified by airport operators include 1.
|
From page 40... ...
Use by Customers Customers using business parking facilities are offered more frequent shuttle bus service than with other parking products, as well as additional amenities intended to serve the needs of business travelers. Examples of these include bottled water, coffee, tea, or other beverage; a free daily 40 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies 4.
|
From page 41... ...
An example could be a small parking lot where the costs of providing cashiers on a round-the-clock basis are not justified by the expected revenues and where it is not feasible to develop a single exit plaza serving this lot and a larger, nearby lot. Implementation Actions Implementation actions include 1.
|
From page 42... ...
Key Considerations Those identified by airport operators include 1. Separate entry and exit lanes are desirable so that cardholders can avoid exit delays.
|
From page 43... ...
plus the standard duration-based parking fee for each use of the airport parking facility. Parking fees are billed against the customer's credit card, which is on file with the parking operator.
|
From page 44... ...
Thus, only cardholders can access this designated zone. Cardholders are charged a flat monthly fee rather than a fee based on actual use of the park44 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies Implementation Actions Implementation actions identified by airport operators include 1.
|
From page 45... ...
Implementation Actions Implementation actions identified by airport operators include 1. Assess whether a significant market for this product exists by conducting focus groups with potential customers, and determine if adequate numbers of conveniently located spaces are available during busy periods.
|
From page 46... ...
Implementation Costs Primary costs are for the acquisition and deployment of parking access and revenue control equipment that allows ticket validation and accepts validated tickets. Ongoing O&M Costs There are no ongoing O&M costs, other than for maintenance of the ticket validators used by concessionaires.
|
From page 47... ...
• Increased revenue to the hotel operator, which can engage in yield management by filling rooms, which might have otherwise remained empty, with reduced-rate guests. Implementation Actions Implementation actions identified by airport operators include 1.
|
From page 48... ...
48 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies Supporting and Complementary Strategies and Technologies in This Guidebook None were identified. Examples of Application Airports with park-sleep-fly programs include those serving DFW, Orlando, and Toronto.
|
From page 49... ...
Consider painting ceilings white to reflect illumination. Key Considerations Those identified by airport operators include 1.
|
From page 50... ...
Implementation Costs The primary costs are those associated with new signs and access controls. Ongoing O&M Costs The most significant O&M costs are those associated with increased security measures and utilities for the ladies' parking area.
|
From page 51... ...
Implementation Schedule Unknown, but estimated to require 4 to 6 months, including the actions required to obtain management approval. Supporting and Complementary Strategies and Technologies in This Guidebook • Valet Parking -- Non-Curbside Drop-Off/Pickup (B.3)
|
From page 52... ...
Figure B.13b. Brussels International Airport.
|
From page 53... ...
53 C A T E G O R Y C : Complementary Customer Services C.1 Vehicle Washing and Servicing, 54 C.2 Concierge Services, 55 C.3 Onsite Sale of Food, Beverages, and Other Products, 56 C.4 Pre-Ordered In-Flight Meals to Go, 57 C.5 Loyalty Programs (Frequent Parker Programs) , 58 C.6 Passenger Check-In Kiosks, 60 C.7 Baggage Check-In, 61 C.8 Pet Kennels, 62 C.9 Shaded Spaces, 64 C.10 Shaded Spaces with Solar Panels, 65 C.11 Electric Charging Stations, 66
|
From page 54... ...
• Increased revenues resulting from increased market share and the fees earned from the service station/car wash. The 54 C A T E G O R Y C Complementary Customer Services revenues from this service at Denver International Airport represent less than 0.4% of total parking revenues.
|
From page 55... ...
• Potential revenues resulting from increased market share and the fees earned for the concierge services, and potentially from the in-terminal concessionaires. The extent of the potential revenue is unknown as the airport parking facilities offering concierge services are privately operated and no data were available on the revenues resulting from these operations.
|
From page 56... ...
. Examples of Application As part of the Gateway valet parking program at Vancouver International Airport, concierge services are offered, including dry cleaning, ordering flowers, and other services.
|
From page 57... ...
Benefits Reported benefits include • Improved customer service and satisfaction, particularly for business travelers or others who place a high value on time, prefer not to shop for meals in the airport terminal, or prefer the higher quality meals available through this service. • Creation of brand loyalty because the service is attractive to repeat customers.
|
From page 58... ...
58 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies • Improved revenues as a result of the additional product sold, and potentially improved market share over competitors that do not provide pre-ordered meals. Implementation Actions Implementation actions include 1.
|
From page 59... ...
For example, at Wilkes-Barre/Scranton International Airport, to be eligible for frequent parker program participation, customers must fly 50,000 miles or more per year with one of the airlines serving the airport and park in designated spaces in the parking structure. Implementation Costs Specific costs were not reported.
|
From page 60... ...
• Improved market share from offering customers a service not generally available at privately operated parking lots. Implementation Actions Implementation actions include 1.
|
From page 61... ...
Paul, San Francisco, and Vancouver. C.7 Baggage Check-In Purpose Improve customer service and enhance market share by permitting customers to leave their checked bags and receive boarding passes in a parking structure or facility located away from the terminal area (e.g., economy lots requiring the use of shuttle buses)
|
From page 62... ...
Ongoing O&M Costs Ongoing airport operator O&M costs are minimal. Implementation Schedule The implementation schedule varies based on the time required to negotiate with the third-party baggage handling company and the airlines.
|
From page 63... ...
Benefits Reported benefits include • Increased customer service for parking patrons and airport employees, who can also use the service. • Additional airport revenues derived from the kennel, which is typically operated as a concession.
|
From page 64... ...
Key Considerations Those identified by airport operators include 1. Structural systems that support shade canopies or covers must comply with local building codes.
|
From page 65... ...
Use by Customers The vehicles of customers parking in surface lots or on the rooftops of parking structures are protected from snow, rain, hail, and bright sun by solar panels that shade all or a portion of each space. Benefits Potential benefits are reported to include • Improved customer service and convenience, particularly for customers parking in surface parking lots and at airports that frequently experience hot, sunny days.
|
From page 66... ...
. Examples of Application Airports with solar panels include Fresno Yosemite, Charlotte Douglas, and Denver International airports, although, none of these airport operators chose to install the panels over a parking lot or structure.
|
From page 67... ...
Los Angeles International Airport provided free charging stations for use by the General Motors EV-1, but these have been removed. Non-airport locations with electric charging stations accessible to the public include those in many public on-street locations in California (e.g., Arcata, Davis, San Francisco, and San Jose)
|
From page 68... ...
68 C A T E G O R Y D : Parking Space Availability and Guidance Systems D.1 Space Availability via the Internet Prior to Arrival, 69 D.2 Space Availability via Phone/Radio Prior to Arrival, 70 D.3 Space Availability by Facility, 71 D.4 Space Availability by Parking Level, 73 D.5 Space Availability by Aisle/Sector, 75 D.6 Space Availability by Space, 76 D.7 Managed Fills, 78 D.8 Parking Compartments, 80 D.9 Space Locators, 82 D.10 In-Vehicle Parking Technologies, 84
|
From page 69... ...
Space information is typically determined using differential counts derived from magnetic loop detectors embedded in the pavement at the entries and exits of each parking facility, but can also be gathered using other sensor technologies, providing space availability by level, sector, or space (see Sections D.4, D.5, and D.6)
|
From page 70... ...
• Provision of a means of communication for arriving customers to receive real-time information about curbside congestion, which may encourage the use of parking or cell phone lots. Implementation Actions Systems providing space availability information for individual parking facilities are standard at airports, especially at those airports with multiple parking facilities.
|
From page 71... ...
Implementation Actions Systems providing space availability information for individual parking facilities are standard at airports, especially at those airports with multiple parking facilities. Space information is typically determined using differential counts derived from magnetic loop detectors embedded in the pavement at the typically determined using differential counts derived from magnetic loop detectors embedded in the pavement at the entries and exits of each parking facility, but can also be gathered using other sensor technologies, providing space availability by level, sector, or space (see Sections D.4, D.5, and D.6)
|
From page 72... ...
. Airports with displays on the major entry road 72 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies entries and exits of each parking facility, but can also be gathered using other sensor technologies, providing space availability by level, sector, or space (see Sections D.4, D.5, and D.6)
|
From page 73... ...
These displays can provide specific numbers of available spaces or just indicate whether spaces are available. Benefits Benefits reported by airport operators include • Improved customer level-of-service as a result of the reduced time required to locate an available parking space.
|
From page 74... ...
An increasing number of airport operators is choosing to install LED displays. The benefits of LED over other lighting methods include efficiency (more light per watt)
|
From page 75... ...
D.5 Space Availability by Aisle/Sector Purpose Improve customer service by guiding parking patrons to areas within a parking facility with available parking spaces and reducing the amount of time required to find an available space. Reduce vehicle emissions by reducing the amount of time required to find a parking space.
|
From page 76... ...
The information from the individual space detectors updates the space availability information displayed at the entry to the garage, levels, and aisles. Benefits Benefits reported by airport operators include • Very favorable customer reactions, as evidenced by (1)
|
From page 77... ...
Key Considerations Those identified by airport operators include 1. If installing the system in an existing parking facility, develop an installation plan that minimizes disruption to ongoing parking operations.
|
From page 78... ...
See Figures D.6a through D.6d. D.7 Managed Fills Purpose Improve customer service by assisting parking customers in finding available parking spaces within large surface parking lots and reducing patron waiting time for shuttle buses.
|
From page 79... ...
Benefits Benefits reported by airport operators include • Improved customer service because customers are directed to available parking spaces. • Reduced shuttle bus travel time from the lot to the terminal because the bus operates nonstop en route to the terminal (shuttle buses may still need to travel the complete route when transporting customers back to their vehicles)
|
From page 80... ...
Benefits Benefits reported by airport operators include • Reduced customer time required to locate an available parking space. • Reduced vehicle miles traveled, and associated vehicle emissions, as a result of the reduced time spent and distance traveled by motorists searching for empty parking spaces.
|
From page 81... ...
Key Considerations Those identified by airport operators include 1. Parking compartments are best suited for a parking facility with numerous parking bays.
|
From page 82... ...
82 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies Note that parking compartments are not compatible with the systems discussed in Section E.2, Credit Card In/Out. Examples of Application Frankfurt Airport (see Figures D.8a and D.8b)
|
From page 83... ...
Key Considerations Those identified by airport operators include 1. Install space locators, regardless of the technology, in visible locations where customers, on their way to the terminal, will see them while waiting for an elevator or passing the entrance to a walkway, bridge, or tunnel.
|
From page 84... ...
• Reduced vehicle miles traveled and associated tailpipe emissions because patrons are less likely to have to travel between parking facilities to locate available spaces. • Increased collected data on use of individual parking facilities.
|
From page 85... ...
Key Considerations Those identified by airport operators include 1. The GPS navigation technology supporting this strategy is becoming more popular, for both manufacturer-installed systems and after-market systems.
|
From page 86... ...
86 C A T E G O R Y E : Cashierless Transactions E.1 Pay-On-Foot Systems, 87 E.2 Credit Card In/Out, 89 E.3 Automatic Vehicle Identification/Radio-Frequency Identification, 91 E.4 IntelliDrive, 93 E.5 Proximity Cards, 94 E.6 License Plate Recognition, 95 E.7 Cellular Telephone/Pay by Cell, 97 E.8 In-Car Meters, 99 E.9 In-Lane Processing, 99
|
From page 87... ...
Benefits Significant reductions in exit delays, number of required staffed exit lanes, and opportunity for theft or fraud resulting from less staff handling of cash. Specific benefits identified by parking operators include the following: • Provides faster processing times at facility exits and eliminates exit delays and queues, thereby improving customer service.
|
From page 88... ...
Key Considerations Those identified by airport operators include 1. Assess if the airport configuration is suitable for POF stations.
|
From page 89... ...
Benefits Significant reductions are realized in exit delays, required staffed exit lanes, and the opportunity for theft or fraud resulting from staff handling of cash and potential ticket swapping. Specific benefits identified by airport parking operators include • Improved customer service as a result of the reduced exit delays and queues due to faster processing times.
|
From page 90... ...
Key Considerations Those identified by airport operators include 1. Procedures for misplaced or mismatched credit cards (e.g., customers who lost their cards while traveling, or whose accounts have reached maximum balances)
|
From page 91... ...
Purpose Improve customer service by reducing exit plaza delays. Reduce operating costs by reducing the number of required exit lanes and reliance on exit cashiers.
|
From page 92... ...
One U.S. airport operator has determined that accepting regional toll tags for parking payment has resulted in only a minimal improvement in transaction time compared to standard self-service credit card payment.
|
From page 93... ...
airports for the management and control of commercial ground transportation vehicles. Airports where regional toll tags are accepted for payment of public parking fees include those serving Albany, Dallas (Love Field)
|
From page 94... ...
Benefits Potential reduction in exit delays, reduction or elimination of required staffed exit lanes, and reduced opportunity for theft or fraud resulting from staff handling of cash. To date, proximity card applications for airport parking facilities have been primarily limited to employee parking and access to special public parking products.
|
From page 95... ...
. When used as a substitute for a parking ticket, improve customer service by reducing exit plaza delays and reduce number of required exit lanes and reliance on exit cashiers.
|
From page 96... ...
Key Considerations Those identified by airport operators include 1. Accuracy.
|
From page 97... ...
Complementary strategies and technologies include • All value-added parking products in Category B and any product where customers must enter a special (or nested) access-controlled area, • Space Locators (D.9)
|
From page 98... ...
Airport operators offering prepaid metered parking may find that pay by cell enhances customer level of service by offering increased payment options and the ability to pay for additional time without needing to return to the parking space to "feed the meter." Pay-by-cell systems may be less applicable at airports where in-lane payment technologies are used. Implementation Costs To date, a pay-by-cell parking system has been implemented at only one airport.
|
From page 99... ...
As such, no airport operators have offered this payment option and there is limited information available regarding implementation, schedule, and cost considerations. Benefits In-car meters appear to be best used in situations where patrons pay for parking at parking meters or pay stations and are required to prepay for their parking (such as at an on-street parking meter)
|
From page 100... ...
Few airport operators have adopted in-lane cashiering because of the advent of reliable pay-on-foot and credit card in/out technologies, and the need to acquire specialized equipment to facilitate in-lane cashiering. Supporting and Complementary Strategies and Technologies in This Guidebook • Holiday/Overflow Parking (A.9)
|
From page 101... ...
101 C A T E G O R Y F : Revenue Enhancement Strategies F.1 Parking Rate Adjustments, 102 F.2 Strategic Pricing, 103 F.3 Web-Based Reservations, 104 F.4 Yield Management, 106 F.5 Coupons, 108 F.6 Advertising Sales -- Interior, Exterior, Tickets, and Equipment, 110 F.7 Branding, 112 F.8 Marketing, 114
|
From page 102... ...
For example, offering competitive rates and concurrently improving customer service may attract customers who would have otherwise selected privately operated, off-airport parking facilities. Such changes can lead to increased revenues depending on the expected change in market share.
|
From page 103... ...
For example, in 2006, daily parking rates at the long-term parking facility at San Francisco International Airport were reduced from $13 to $12 in a market where off-airport parking operators were charging $13 to $15 a day. When airport rates were reduced, off-airport parking operators responded with coupons and discount programs, but airport management reported that on-airport parking use increased about 27% and revenues increased 15% to 20% due to increased market share.
|
From page 104... ...
(Some airport operators, particularly those with small sites or constrained terminal areas, consider privately operated parking providers to be "partners" with the airport.) Implementation Costs The key costs are for required staff time to obtain management and board/commission approvals.
|
From page 105... ...
Key Considerations Those identified by airport operators include 1. Decide whether or not to integrate valet parking services into the system.
|
From page 106... ...
. The management of ParkingUSA indicates that its services were briefly used on a test basis at Fort Lauderdale/Hollywood International Airport, and that negotiations with several airport operators were under way at the time this report was prepared.
|
From page 107... ...
web-based reservation system to accommodate yield management. Key Considerations Those identified by airport operators include 1.
|
From page 108... ...
Benefits Potential benefits as reported by airport operators include • Improved market share and, therefore, revenues, particularly at airports where off-airport parking providers serve a large share of the total market.
|
From page 109... ...
. Key Considerations Those identified by airport operators include 1.
|
From page 110... ...
In addition, an airport operator can sell the naming rights to a parking facility (e.g., Charlotte Douglas International Airport's T-Mobile Cell Phone Lot) or a single level.
|
From page 111... ...
Supporting and Complementary Strategies and Technologies in This Guidebook • Space Locators (D.9) and • Branding (F.7)
|
From page 112... ...
7. Naming rights -- Several airport operators have sold naming rights for an entire parking facility (e.g., the T-Mobile Cell Phone Lot at Charlotte Douglas International Airport)
|
From page 113... ...
Charles de Gaulle International Airport. Source: Jacobs Consultancy.
|
From page 114... ...
Paul International Airport's MSP Value Parking at the Humphrey Terminal; and • Toronto's Pearson International Airport Discount Parking. F.8 Marketing Purpose Increase revenues by creating high-value, but appropriately priced parking products, and by communicating the availability of these products to prospective customers.
|
From page 115... ...
. Key Considerations Those identified by airport operators include 1.
|
From page 116... ...
116 C A T E G O R Y G : Safety and Security Strategies G.1 Visual Surveillance -- Camera, 117 G.2 Emergency Audio Communications, 118
|
From page 117... ...
Implementation Costs Implementation costs include those for the CCTV system, the central monitoring station, and the personnel required to monitor the system and respond to incidents.
|
From page 118... ...
Implementation Actions 1. Conduct a security audit to analyze the risk of different incident types and classify the parking facility as to its risk level.
|
From page 119... ...
Implementation Schedule The schedule for planning, design, procurement, and installation of an audio communications system is typically 6 to 12 months. Supporting and Complementary Strategies and Technologies in This Guidebook • Visual Surveillance -- Camera (G.1)
|
From page 120... ...
120 C A T E G O R Y H : Operational Enhancements H.1 Parking Facility Operation Options, 121 H.2 Privatized Facility Development, 124 H.3 Automated Overnight License Plate Inventory, 125
|
From page 121... ...
Airport parking operational elements include fiscal oversight/accounting, and audit; parking lot operations/customer service; revenue control systems operation and maintenance; shuttle bus/transportation operations; and employee parking. At some airports, these elements are operated using a single method (e.g., parking management agreement)
|
From page 122... ...
Advantages and Disadvantages of Alternative Operational Methods Self Operation. Although this operational method clearly provides the airport operator with the highest level of control, 122 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies The appropriate airport staff review and approve the management company's annual budget, staff assignments, and labor schedule and establish standards for operation and revenue collection procedures.
|
From page 123... ...
Concession contracts may minimize the airport operator's level of direct control of daily operations, but they maximize the entrepreneurial expertise of the private concession contractor. Implementation Costs The costs of implementation are limited to preparation of the bid/RFP document and review of bids/proposals.
|
From page 124... ...
Many airport operators use multiple operational methods. For example, at DFW, a variety of methods are used -- self operation for all public parking facilities, except a lot offering trunkto-trunk service (which is operated using a management agreement)
|
From page 125... ...
Key Considerations Those identified by airport operators include 1. Term of lease -- A key determinant of the lease term is the amount of investment required by the private entity.
|
From page 126... ...
Appendix A provides the estimated costs of these devices. 126 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies Use by Customers License plate inventory is a key component of an overall parking revenue control system.
|
From page 127... ...
Supporting and Complementary Strategies and Technologies in This Guidebook • License Plate Recognition (E.6)
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.