Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies (2009) / Chapter Skim
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Pages 146-149
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From page 146... ...
The required information typically includes some of the following: • Use by customers and/or the airport parking operator -- The description should explain to decision makers how the strategy will be used by customers and/or the airport parking operator. • Purpose of the strategy -- A description of how implementation will help improve customer service, enhance net parking revenues, improve operational efficiency, reduce operating costs, or achieve other objectives.
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From page 147... ...
During the interviews with airport operators conducted as part of this research, the need for internal coordination was repeatedly identified as a key aspect of the successful implementation of a parking strategy. Airport staff discussed the need to form an implementation team that included representatives from each of the affected entities (e.g., parking operations, IT, audit/accounting, public relations/marketing, and engineering/facilities maintenance)
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From page 148... ...
Use of such soft openings or pilot programs allows the parking staff to determine that all aspects of a technology or systems are operating as planned, that customers understand how to use a new program, and/or that a contractor has adequate time to mobilize and transition into a new role. Airport operators cautioned about difficulties resulting from opening a new facility or service before it was ready and lingering effects of the resulting negative publicity or poor first impression.
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From page 149... ...
Similarly, changes in customer service or operating expenses may not be documented, or not documented well enough to allow others to determine what proportion of any resulting benefits are the result of a new strategy. In summary, these steps can facilitate the implementation of the strategies presented in previous chapters, and then evaluated with a preferred strategy selected considering the suggested metric presented in this guidebook.
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