Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies (2009) / Chapter Skim
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Pages 5-9
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From page 5... ...
For example, some airport operators prefer to forego potential revenues to provide improved customer service (e.g., provide a high proportion of close-in, covered parking spaces) , while other operators choose to enhance net revenues by avoiding or postponing capital costs (e.g., deferring construction of structured parking and, instead, expanding surface lots that are distant but within walking distance of the terminal)
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From page 6... ...
Strategies selected in support of the goals and objectives will depend on the relative level of importance placed on each goal identified by the airport operator, as well as any constraints. 6 Guidebook for Evaluating Airport Parking Strategies and Supporting Technologies Figure 2.1.
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From page 7... ...
; • Estimated future parking requirements by type of product; • Available parking spaces by type of product; • Net revenue projections in relation to revenue needs for the organization; • Funding considerations/constraints; • Relationship of parking provided by the airport operator and that provided by private operators, including – Supply, – Market share versus desired market share, – Products offered, and – Parking rates; • Willingness to use airport resources to market the airport's parking facilities; • Targeted customers and their demographics; • Interaction between the location and operation of the airport's public and employee parking facilities, if any; • Airport development plans/capital program; • Airport roadway and, particularly, curbside capacities; • Environmental implications; and • Airport development and land use plans, including the availability of land for parking. Developing Metrics to Evaluate the Performance of Selected Parking Strategies Metrics are important for measuring progress toward achieving goals and for determining the most effective parking strategies.
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From page 8... ...
The airport operator may also wish to compare (benchmark) its metrics with those of other airports with similar characteristics, with the metrics of privately operated off-airport parking facilities, or the metrics of non-airport parking facilities or programs.
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From page 9... ...
The parking rates published by most airports include the costs of such taxes, while the rates published by many privately operated parking facilities exclude taxes. When gathering reported parking revenues from airports, it is necessary to determine whether the reported gross revenues include taxes collected.
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