Skip to main content

Planning for Offsite Airport Terminals (2010) / Chapter Skim
Currently Skimming:


Pages 63-66

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 63...
... The bus should pick up from each airport terminal in a prominent location so that air passengers understand where to board the next departing bus when they exit the terminal. 63 C H A P T E R 7 Branding, Advertising, and Customer Service Brand Identification and Reinforcement: LAX FlyAway and Logan Express Buses The Logan Express program serving Boston Logan International Airport and the LAX FlyAway program serving Los Angeles International Airport provide two examples of how branding has been undertaken.
Read the entire page →
From page 64...
... If there is an online trip planner provided by the regional transportation system or another sponsor, the remote terminal and airport transportation link should be integrated into the database. If the offsite terminal and transportation link is in proximity to other modes, the sponsoring organization should coordinate with the responsible transportation providers to ensure that all customers have access to information that enables them to make connections between the airport transportation link and the other modes.
Read the entire page →
From page 65...
... Airport Employees For offsite terminal markets that have the potential to attract a significant number of airport employees, the project sponsor should promote the service to as much of the airport employee
Read the entire page →
From page 66...
... Customer Service All methods of contact for customers needing information on the offsite terminal and transportation link should be easy to use, informative, and stress-free. The offsite terminal will only be successful if it develops a loyal customer base: satisfied customers will recommend the offsite terminal to other potential customers.
Read the entire page →

Key Terms

  • offsite terminal
  • air passengers
  • offsite terminals
  • parking supply
  • air passenger

  • transportation link
  • international airport
  • terminal market
  • project sponsor
  • national air

  • offsite airport
  • sponsoring organization
  • airport terminals
  • airline terminal
  • trip planner

  • airport employee
  • airport transportation


    • This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
    More information on Chapter Skim is available.