Planning for Offsite Airport Terminals (2010) / Chapter Skim
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Pages 7-20
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From page 7... ...
The information presented in this chapter is based on an analysis of offsite terminals serving Los Angeles International Airport (LAX) and Boston Logan International Airport (BOS)
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From page 8... ...
In other words, analyzing who uses existing offsite terminals aids in identifying the market for new offsite terminals. Air Passengers The principal user of an offsite terminal is the air passenger, the customer an offsite terminal is designed to serve.
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From page 9... ...
Based on average annual day enplaning passengers and assuming 50% resident and 50% non-resident air passengers, the recommendation is to have a minimum sample size of 25% -- that is, if there are 30,000 originating air passengers on an average day, the minimum sample size is 7,500 completed surveys, 3,750 resident and 3,750 non-resident. The basic information that should be collected in an air passenger survey includes • Whether the respondent is a resident or non-resident of the region (the definition of resident is determined locally)
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From page 10... ...
Survey records for resident and non-resident air passengers are scaled to represent average day enplaning air passengers in 2006. Any measure of air passengers can be used to describe the primary market; however, the analysis completed for this project uses average annual day enplaning (AADE)
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From page 11... ...
Early indications from Union Station suggest that downtown offsite terminals will differ from suburban offsite terminals in the way customers access them and the proportional use by resident and non-resident market segments. Although resident air passengers appear to be the primary market segment using the downtown offsite terminal, there is a higher proportion of non-resident air passengers using them compared with their use of suburban offsite terminals.
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From page 12... ...
Air passengers and airport employees are potential customers for an offsite terminal if it is located somewhere along the typical route they use to reach the airport. When the offsite terminal is located along the airport user's typical route to the airport, it is perceived to be a stop along the same route the customer would have taken to the airport rather than a detour.
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From page 13... ...
In this case, once the general area for an anchor node has been identified, one zone is selected because it has a higher concentration of airport trips than surrounding zones or it has some regionally significant attraction. The map of the Seattle region in Figure 1 illustrates the selection of anchor nodes for SeattleTacoma International Airport (Sea-Tac)
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From page 14... ...
It is unlikely that any analyst, regardless of their familiarity with the region under consideration, could identify all the zip codes where air passengers might start their trip to a new offsite terminal. However, defining a primary market for an offsite terminal is achievable.
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From page 15... ...
Assume the air passenger trips within the primary market are directly proportional to the residential street network within the zone under review. Market Determination 15 Source: MarketSense Consulting Figure 2.
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From page 16... ...
If airport employee and non-resident air passenger data is available by zip code, it should be added to the table by zip code zone. Offsite Terminals at Downtown Transit/Rail/Intermodal Centers The guidelines for determining the primary market for an offsite terminal at a downtown intermodal center are more general because of the lack of information about this emerging type of offsite terminal.
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From page 17... ...
All but one of the examples has a primary market between 200 and 600 square miles, and the distance from the airport for all examples is between 14 and 35 miles, including the downtown intermodal examples. Step 4: Estimate the Number of Air Passengers in the Total Market Area The total air passenger market can be estimated using empirical data about the proportional relationship between primary and total market areas of existing suburban offsite terminals.
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From page 18... ...
Next, air passengers in the primary market are divided by 0.8 to estimate the total air passenger market for an offsite terminal. These ratios do not apply to downtown offsite terminals because of the different configuration of their markets.
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From page 19... ...
Delineate the primary market, 3. Estimate the number of resident air passengers in the primary market area, and 4.
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From page 20... ...
Assume the air passenger trips within the primary market are directly proportional to the residential street network within the zone under review. Step 3: Estimate the Number of Air Passengers in the Total Market Area The estimation of the market-area passengers is as follows: • Total resident air passenger market = AADE resident air passengers / 0.8; and • Total air passenger market = total resident air passenger / 0.8 or 0.85.
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