Planning for Offsite Airport Terminals (2010) / Chapter Skim
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Pages 72-74
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From page 72... ...
In addition to breaking out costs, revenues, and overall performance, measurements can be developed that present financial data in relation to other performance measures, such as • Cost, revenue, or overall performance per passenger or per seat (transportation link) ; • Costs per bus-mile traveled; • Costs or overall performance per net vehicle trips saved, per net VMT saved, and per emissions saved; • Hourly service costs of the transportation link; and • Costs, revenue, and overall performance per parking space.
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From page 73... ...
Information on reduced vehicle trips, emissions savings, and savings in VMT are useful for reporting progress and promoting the benefits of the offsite terminal and transportation link within the sponsoring organization, to community groups, to environmental groups, and to elected officials. Surveys Survey data can provide information on ridership demographics, passenger receptiveness to changes in service, fares and amenities, passenger satisfaction, and effectiveness of advertising.
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From page 74... ...
If the project sponsor would like more detailed information on a current or recent advertising program or opinions on proposed advertising, focus groups may be effective. Focus groups with resident air passengers or airport employees who live in the market area or random surveys of air passengers at the airport can also be used to reach airport users that are not currently using the offsite terminal and transportation link.
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