Techniques for Effective Highway Construction Projects in Congested Urban Areas (2011) / Chapter Skim
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Effective Communication Practices
Effective Communication Practices
Pages 27-30
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From page 27... ...
Anecdotally, when no spokesperson or media manager is designated, public relations duties are handled by someone in the agency's central office or fall to the resident engineer or project manager. In determining whether or not this person is a state employee or private contractor, analysis of the next two questions offers insight but not total clarity.
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From page 28... ...
Never 9 0 36 Sometimes 26 23 50 Often 9 9 5 Very Often 17 18 0 Always 39 45 0 N/A 0 5 9 N/A = not available. TABLE 20 HOW OFTEN IS AN INDIVIDUAL, AGENCY EMPLOYEE, OR PRIVATE CONTRACTOR ASSIGNED TO MANAGE MEDIA B The Community Relations Coordinator and District Press Officer work on these relationships.
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From page 29... ...
. (Owing to multiple choices percentages do not equal 100%.)
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From page 30... ...
A particularly interesting point is the lack of metrics and specific data being used to manage and make decisions relating to use of the media for urban project communications. Unknown Illinois Social media techniques, project managers broadcast/print interviews Michigan Website Tennessee Video cameras New York Not sure Louisiana Not sure Nevada TABLE 23 COMMENTS FOR QUESTION 55 FIGURE 22 How agencies know the effectiveness of media strategies (see Question 56)
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