Road Pricing: Public Perceptions and Program Development (2011) / Chapter Skim
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Appendix B - Literature Review on Road Pricing Acceptability, Communication, and Engagement
Appendix B - Literature Review on Road Pricing Acceptability, Communication, and Engagement
Pages 81-91
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From page 81... ...
Whether communication vehicles are press releases, public forums, newsletters, websites, charrettes, community forums, or other means, acceptability of pricing proposals and successful implementation hinges on how the numerous content and context issues are addressed: Content of Communication: • The pricing concept put forth (e.g., HOT lanes, areawide pricing, VMT pricing, or other solutions) • Program design particulars selected and presented including travel options for various traveler groups and revenue distribution • The framing of fairness and plans for revenue distribution as part of the program design • The severity of congestion addressed and potential effects of pricing on congestion, traffic, and air quality A P P E N D I X B Literature Review on Road Pricing Acceptability, Communication, and Engagement
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From page 82... ...
and London public opinion polls (Higgins, 1997) found majority support for HOT lanes and priced new lanes, but less than majority support for pricing existing lanes.
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From page 83... ...
assessing opinions about a proposed HOT lane on I-25 in Denver found that simply reminding respondents about transit and carpool services as toll alternatives boosted support by 12%. Even where programs are up and running, the public may need repeated information to ensure understanding of program elements.
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From page 84... ...
In the 1997 review of polls mentioned above, fairness issues arose around workers requiring day use of vehicles, those working fixed work schedules, and those making long versus short trips. With respect to taxpayers, the Synthesis report referenced San Diego focus groups concerned with having to "pay twice" for using a facility constructed using traditional taxes.
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From page 85... ...
A review of successful and failed pricing projects in California (Evans et al., 2007) shows various affected parties consider travel time savings from reduced traffic to be a believable potential benefit of pricing.
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From page 86... ...
To the extent decision makers are important, their perspectives on pricing need to be understood. The above research on California programs concludes, "Most of those who were interviewed believed the advantage elected officials see in road pricing is its revenue raising potential." The researchers conclude decision makers may "find returning revenues to nearby transportation most palatable." Likewise, an important point for the governor, lieutenant governor, and legislators supporting and eventually passing enabling legislation for the I-394 HOT lane project in Minnesota was a revenue stream sufficient to match the development and operating costs of converting an HOV lane to HOT.
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From page 87... ...
In Stockholm, only 43% were initially in favor of congestion charging, but after a six-month trial period, voters passed a referendum to continue the charging scheme." In reviewing surveys around three HOT lane projects (SR-91, I-15, and I-394) , the above-referenced Synthesis report finds, "support remained high and even increased slightly" with time.
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From page 88... ...
(2007) conclude, "familiarity with congestion pricing or managed lanes increases the likelihood that the user will support congestion pricing." A survey of California residents found more support for HOT conversions in southern California outside of the Los Angeles region than elsewhere, concluding "This likely reflects that region's experience with HOT lanes" (Weinstein and Dill, 2007)
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From page 89... ...
(2004) , "Value Pricing Outreach and Education Key Steps in Reaching High-Occupancy Toll Lane Consensus in Minnesota," Transportation Research Record: Journal of the Transportation Research Board, No.
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From page 90... ...
, "Urban Road Pricing in Norway: Public acceptability and travel behavior," in Acceptability of Transport Pricing Strategies, Jens Schade and Bernhard Schlag, editors, Elsevier, U.K. Ungemah, David and Daniel Tighe (2005)
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From page 91... ...
, NCHRP Synthesis of Highway Practice 377: Compilation of Public Opinion Data on Tolls and Road Pricing, Transportation Research Board of the National Academies. 94 Road Pricing: Public Perceptions and Program Development
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