Uses of Social Media in Public Transportation (2012) / Chapter Skim
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Pages 6-12
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. Asked what social media platforms they used, about half of the UTM respondents named Facebook (54%)
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For example, the Regional Transportation Commission of Southern Nevada posted a YouTube video to showcase the features of its new fleet of double-decker buses, and the Utah Transit Authority is one of several agencies to use social media to highlight local destinations and events that can be reached by transit. At the federal level, U.S.
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In Texas, the Corpus Christi Regional Transportation Authority used Facebook to recognize a long-time employee on his retirement, and DART has created a series of videos for its YouTube channel that feature interviews with agency staff. entertainment Lastly, social media can be fun.
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. Moreover, older users are outpacing younger adults in their adoption of social media.
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11 marketing, and entertainment, account holders may include organizations, family pets, and automated spambots. race and ethnicity A recent study from the Pew Research Center looked at Internet access by race and ethnicity (10)
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. Although the proportion of Americans who interact with government agencies using social media sites is small, there is little difference among the three major ethnic and racial groups.
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Many of these services allow users to track the number of times readers click on the shortened link, which allows organizations to determine what links are popular and which are not. Finally, Klout is one of several applications that calculate a composite score to represent a user's social media influence, based on metrics compiled for Twitter, Facebook, and LinkedIn (13, 14)
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