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Field Guide to Brazil (1960) / Chapter Skim
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Relations with the General Public
Pages 40-43

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From page 40...
... Throughout his stay in Brazil, the social scientist is also expected to be an interpreter of North American life, explaining the racial situation, the political situation, university system, and primary and secondary education. In some of the rural areas he may be asked to tell about movie stars, their personalities and activities, as well as about other international figures.
From page 41...
... Americans are also thought to be heavy drinkers and in fact many of those in permanent residence frequently are. Brazilian drinking patterns differ from ours and it is only in recent years that whiskey and mixed cocktails have become stylish.
From page 42...
... In rural areas, once the local leading citizen learns that a foreign social scientist is in the area, he will generally seek him out and attempt friendship, extending his round of social life to the anthropologist. In any event, the field worker should take the role of an intellectual which automatically places him in an upper class category, and he is expected to behave as other upper class people behave.
From page 43...
... Usually informants will be pleased to give information about themselves and their communities without direct payment. In contrast to many other world areas, Brazilians enjoy talking about themselves and their way of life.


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