Making Value for America Embracing the Future of Manufacturing, Technology, and Work (2015) / Chapter Skim
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2 Opportunities for Value Creation Presented by Digital Technologies and Distributed Tools
2 Opportunities for Value Creation Presented by Digital Technologies and Distributed Tools
Pages 47-64
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From page 47... ...
EMERGING TECHNOLOGIES Advanced Sensors and Cloud Computing Developments in advanced sensors and cloud computing are allowing companies to collect vast amounts of information to monitor the performance of their products, provide new services to customers, and monitor their supply chains. Advanced sensors promise to revolutionize a large number of fields.
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From page 48... ...
Thanks to the economies of scale enabled by sharing computing resources with millions of users and devices through the Internet, cloud computing has begun to provide better performance and more flexibility at a lower cost than can be achieved with a captive computer system. The existence of large numbers of advanced sensors with computing and wireless communication capabilities raises the possibility of developing networks of thousands or millions of sensors that monitor large systems -- such as a factory floor, a city transportation system, or a supply chain -- to provide a real-time global picture of what is happening and respond automatically to a situation.
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From page 49... ...
Raising capital has always been one of the most difficult hurdles for startup companies or for existing companies with a new product or approach because they have no track record to convince backers of their likely success. Online crowdfunding sites now make it possible for individuals and businesses to seek funding for projects from anyone who would like to provide support.
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From page 50... ...
The biotech company Genentech, for example, is using social media to collect information about the experiences of patients receiving cancer treatments. The information helps patients learn more about clinical trials while allowing the company to better integrate patient insights into its decision making for developing new medicines.
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From page 51... ...
A number of companies, such as Amazon, Google, IBM, and several startups, have begun offering cloud computing services that allow individuals and organizations to rent "elastic" computing capacity -- meaning that they can scale the capacity up or down in minutes -- allowing them to acquire exactly the right amount of computing resources that are needed at any one time. This ability eliminates the need to purchase computing capacity for the maximum requirements needed at any time and radically reduces the time and costs required to scale up.
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From page 52... ...
Integrating Hardware and Software One of the most powerful ways to create value in the emerging technological milieu is to integrate hardware and software to create products and services that are much greater than the sum of their parts. A good example of this is Apple's development of the iPod.
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From page 53... ...
But the real advantages were much broader and more lasting. Other portable music players eventually caught up with the iPod on storage capacity and transfer speed, but the iPod had other characteristics that were not so easily matched (LePage 2006)
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From page 54... ...
. 3 Remarks of Jon Rubinstein at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 55... ...
The devices integrate hardware (a 3-D accelerometer to measure movement, an altimeter to detect when a user is going up or down stairs, a clock, a display, and Bluetooth to connect wirelessly with a smart phone) with software (programs to calculate distance traveled and calories burned, various apps)
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From page 56... ...
It will go back to dealers." Much of that information will end up in the cloud, where it will be processed and the results will be used for new types of innovation.5 5 Remarks of James Bonini at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 57... ...
7 Ibid. 8 Remarks of Jon Rubinstein at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 58... ...
What sort of system -- of integrated medicine, software, and information services -- would be necessary to get adherence rates of near 100 percent? How might apps and 9 Remarks of Paul McKenzie at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 59... ...
And the way medical care costs are itemized and reimbursed in this country -- with a specific code for each diagnosis and each individual action -- only reinforces that approach. But a great deal of value can be created in the United States by integrating across medical records, clinical trial data, medical devices, pharmaceutical goods, apps, and social media to zero in on the best treatments for individual patients more quickly and more accurately and to help those patients (and perhaps their healthcare providers as well)
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From page 60... ...
There will also be opportunities to take advantage of more directed and deliberate contributions from individuals, such as the writing of software (an 11 Remarks of Jon Rubinstein at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 61... ...
The United States has a similar advantage in the production of cutting-edge digital devices and services that integrate hardware, software, and data. Between academia and industry, the country has all the necessary skills and capabilities 12 Remarks of Paul McKenzie at "Making Value for America: A National Conference on Value Creation and Opportunity in the United States," February 27, 2014, Beckman Center of the National Academies, Irvine, Calif.
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From page 62... ...
One notable shortcoming, discussed in more detail in Chapter 3, is the poor condition of US infrastructure for wireless communications. The infrastructure to connect novel products to digital networks and transfer data between them is critical to enable innovation in digital technologies and the benefits they can provide across the value chain.
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From page 63... ...
At clinical sites in China every patient has an electronic medical record, which allows collection of clinical data much more quickly and with much less effort than if the records are on paper or in nonstandardized digital form. Although the technology for creating electronic medical records for all patients exists in the United States just as it does in China, there is a lack of collaboration between the healthcare system, industry, and the regulatory agencies.
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From page 64... ...
2012. Pebble watch for Android and iPhone, the most successful Kickstarter project ever.
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