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Cross-Sector Responses to Obesity Models for Change: Workshop Summary (2015) / Chapter Skim
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Appendix E: PowerUp in the St. Croix Valley (MN/WI) Case Study
Pages 109-114

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From page 109...
... Case Study Submitted by presenters Marna Canterbury, Sue Hedlund, and Donna Zimmerman1 PowerUp is a community-wide initiative to make better eating and active living easy, fun and popular, so that youth can reach their full potential. PowerUp focuses on children ages 3 to 11, and adults who influence their food and physical activity choices.
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From page 110...
... Reprinted with permission. The PowerUp Framework is influenced by models focused on: • Authentic community partnerships/Collaborative Leadership: Leaders and followers act as peers.
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From page 111...
... Advisors represent multiple sectors including: • Health care: Clinics; hospitals • Government: Local health departments in Minnesota and Wiscon sin; local and state government agencies • Schools: District administration; schools; Parent Teacher Associa tion/Parent Teacher Organization; afterschool programs; teachers/ staff; booster clubs • Early childhood: Preschools; early childhood programs; child care providers • Businesses and worksites: Local employers; grocers; banks; restau rants; manufacturing • Community organizations: Nonprofits; youth programs; food shelves; Rotary; Chambers of Commerce • Faith-community: Parish nurses; child/family education • Community leaders and members: Parents; other community residents Key Lessons Learned • A strong and collaborative lead organization is needed to convene the community, provide guidance and expertise and help leverage resources. A commitment by the lead organization to ongoing col laborative planning and decision-making is essential.
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From page 112...
... • Smaller changes in institutional practices may precede and drive policy change. Changes in the food/physical activity environment at one school carnival, classroom or department are influencing change on an institutional policy level by demonstrating the posi tive effects to policy decision-makers.
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From page 113...
... • Define what "success" looks like and communicate results: Prac tical evaluation models, methods, and measures are needed to evaluate progress, including documenting systems, environment and policy changes, marketing, education, and collective impact of multiple efforts in one region. Effectively communicating results to diverse stakeholders and the broader community is essential.
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From page 114...
... Flexibility is needed to change the structure, representation and priorities as community conditions and interests evolve and to respond when readiness/resources are present, which may be at unpredictable times. For more information, visit http://www.powerup4kids.org.
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Key Terms

  • local health
  • powerup community
  • set priorities
  • community leaders
  • shared leadership

  • lakeview health
  • initiative framework
  • target audience
  • health departments
  • advisors live

  • community initiative
  • institutional policy
  • powerup continues
  • children ages
  • river valley

  • communications include
  • communications strategy
  • hold powerup
  • diverse representations
  • intensive work

  • strategy development
  • adequate upfront
  • engagement strategies
  • collaborative lead
  • croix river

  • tions campaign
  • active living
  • targeted communications
  • schools help
  • leadership roles


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