Effective Chemistry Communication in Informal Environments (2016) / Chapter Skim
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1 Introduction
1 Introduction
Pages 7-18
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From page 7... ...
Chemicals are involved in energy production, food safety, forensics, biomedical technology, ecosystem sustainability, and more and are therefore at the heart of many of society's conversations, such as those about the safety of food and medicines, the consequences of ocean acidification, ensuring access to clean water, and the mechanisms and effects of climate change. Chemists seek to understand the interactions between molecules and how those interactions produce our macroscopic world.
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From page 8... ...
and Grunwald Associates to provide an overview of informal communication activities related to chemistry. EDC researchers examined relevant material that was available online and in print media, held online discussions via LinkedIn, and interviewed stakeholders in the community to identify the types of events occurring, the venues, and the common goals of the chemists engaging in informal communication efforts.
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and provide evidence-based strategies to accomplish each goal. white paper are publicly available on the project webpage.2 Third, the committee held four public meetings during which experts and practitioners in informal science learning, communication, chemistry education, and other subjects gave talks on how their work might inform a 2 The landscape study and white paper can be accessed through the report webpage: www.nap.edu/catalog/21790.
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Unless otherwise indicated, communication events discussed in this report take place in an informal environment -- any setting outside of a formal classroom -- such as community-based programs, after-school activities, museums, libraries, festivals, or home. CHEMISTS ENGAGING IN COMMUNICATION Chemists already participate in a wide range of communication activities, including giving public lectures; writing books, blogs, and other Web-based materials; participating in hands-on learning activities in museums; and using online engagement platforms to improve public access to and understanding of chemistry.
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Global activities during the IYC 2011 included collecting data about water quality from around the world onto one shared site. Various nations supported activities relevant to their communities.
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From the conferences and training workshops of the American Association for the Advancement of Science, to the recent formation of the Science of Science Communication program at the University of Pennsylvania's Annenberg Public Policy Center, to the rise in the number and popularity of science festivals and cafés, communication with the public is a topic of conversation and interest in many segments of the scientific community. This push to communicate is also reflected in the number of recent activities, reports, and events that highlight the importance of scientists engaging in communication.
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: A Workshop Summary 2014 STEM Learning Is Everywhere: Summary of a Convocation on Building Learning Systems C a h racterizing and Communicating Uncertainty in the Assessment of Benefits and Risks of Pharmaceutical Products: Workshop Summary Sustainable Infrastructures for Life Science Communication: Workshop Summary The Science of Science Communication II: Summary of a Colloquium tings are low, and there is no cohesive, science-based guidance for designing and evaluating chemistry communication activities. During the nineteenth century, chemists generally enjoyed public support because of advances in medicine, color dyes, and other materials (Hartings and Fahy, 2011)
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From page 14... ...
This pattern is reflected in the number of news items and social media mentions related to announcements of Nobel Prizes in chemistry compared with those in physics and in medicine or physiology. Before entering school and after graduating, most people primarily encounter science in informal environments, such as museums, news media, Internet websites, and videos.
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and the public information offices of research institutions have long facilitated media coverage of chemistry, removing the responsibility from chemists. However, museums, science centers, and related organizations have engaged in activities to support informal science learning for many decades, and the past decade has yielded important advances in formalizing relevant theory, research, and data collection efforts.
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.5 Science communication is also the subject of long-running and ongoing work by many professional social science organizations, including the Risk Communication group of the Society for Risk Analysis, the Environmental Communication group of the International Communication Association, and the Science, Health, Environment and Risk group of the Association for Education in Journalism and Mass Communication. Advances in those fields of study are instructive for forming frameworks that aid the chemistry community in the design, implementation, and evaluation of public communication activities.
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Chapter 4 describes goals, challenges, and key principles for informal learning, science communication, and chemistry education. Chapter 5 focuses on evaluation, including an overview of current research related to evaluation of informal science learning.
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2014. The science of science communication II: Summary of a colloquium.
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