Food Literacy How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary (2016) / Chapter Skim
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• Session 2 explored how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of the information, misconceptions/misinforma tion, and the impact of scientific communication on policy makers and the role of policy as a macro-level channel of communication. 1 The planning committee's role was limited to planning the workshop, and the workshop summary has been prepared by the workshop rapporteur as a factual summary of what occurred at the workshop.
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Appendix A presents the workshop agenda; Appendix B provides a list of acronyms and abbreviations used; and Appendix C contains biosketches of the workshop speakers. BOX I-1 Workshop Statement of Task An ad hoc committee will plan and conduct a 2-day public workshop that will explore the current state of knowledge regarding the role of communications and marketing on consumer knowledge and behavior, specifically related to how commercial and public health messaging concerning food, nutrition, and food safety inform, influence, and impact the population at the individual, family, and community levels regarding food choices and behavior.
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