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From page 73... ... 73 C H A P T E R 5 5.1 Selection Process The research team used a data-driven approach to develop the list of case study airports. Specifically, using the data on changes in air service at small- and non-hub airports (see Chapter 3) Read the entire page →
From page 74... ... 74 Effects of Airline Industry Changes on Small- and Non-Hub Airports The case study airports have the following characteristics: • Service changes from 2001 to 2012 – 7 with increased traffic – 6 with decreased traffic • Geographical distribution – 1 Northeast – 3 Southeast – 2 Midwest – 3 West – 1 Southwest – 2 Central – 1 Mountain West • Allegiant Service – 7 with Allegiant Service – 6 without Allegiant Service The selected airports are shown in Exhibit 5-1, with indicators for 2012 hub status and the change in seats from 2001 to 2012. Five of the 13 case study sites received additional review. Read the entire page →
From page 75... ... Case Studies 75 Opening Questions 1. Could you please give a brief descripon and history of the level of air service at your airport? Read the entire page →
From page 76... ... 76 Effects of Airline Industry Changes on Small- and Non-Hub Airports To ensure the accuracy and validity of the interviews, the research team triangulated the data contained in the interviews with several other sources of data including Small Community Air Service Development (SCASD) grant applications, FAA enplanement data, news accounts of air service changes at airports from LexisNexis, publicly available consultant reports, and public documents that outline agreements between airports and air carriers. Read the entire page →
From page 77... ... Case Studies 77 5.4 Burlington International Airport (BTV) Key Attributes Hub Designation: Small hub Airport Governance: City Department % Change in Seats (2001–2013) Read the entire page →
From page 78... ... 78 Effects of Airline Industry Changes on Small- and Non-Hub Airports 5.4.1 About BTV Burlington International Airport (BTV) is a small-hub airport in Chittenden County, Vermont, and owned by the City of Burlington. Read the entire page →
From page 79... ... Case Studies 79 To combat these downward trends from 2008 through 2012, BTV officials have focused on building rapport the "old fashioned way" -- by being on the ground in the local community and by sustaining positive relationships with incumbent airlines. BTV has an active relationship with the local Rotary Clubs, regularly attending meetings -- even in Stowe, which is 45 minutes from Burlington. Read the entire page →
From page 80... ... 80 Effects of Airline Industry Changes on Small- and Non-Hub Airports 5.5.1 About CAK Akron-Canton Airport (CAK) in North Canton, Ohio, is a small-hub airport in northeastern Ohio that serves as an alternative airport to Cleveland Hopkins International Airport (CLE) Read the entire page →
From page 81... ... Case Studies 81 Due to the initial success of AirTran, Delta began offering service to Atlanta at CAK in 2001. Officials at CAK began to realize that to maintain this new service, they would need to market the airport not only to the 1.1 million people in the CAK region, but also to the 4.2 million people in the Cleveland metropolitan area. Read the entire page →
From page 82... ... 82 Effects of Airline Industry Changes on Small- and Non-Hub Airports The result of the partnership between the airport and the business community is the #LUVCAK campaign (LUV is Southwest's airline stock ticker code while CAK is the FAA airport identifier for the airport) Read the entire page →
From page 83... ... Case Studies 83 5.6.1 About ECP Northwest Florida Beaches International Airport (ECP) is a small-hub commercial airport in Panama City, Florida. Read the entire page →
From page 84... ... 84 Effects of Airline Industry Changes on Small- and Non-Hub Airports to establish a collaborative marketing plan for the new service. One ECP official noted that while the airport authority was peripherally involved in marketing Southwest service, it was critical to have the local CVBs involved in marketing the Panama City region in the Southwest destinations. Read the entire page →
From page 85... ... Case Studies 85 5.7.1 About AZA Phoenix-Mesa Gateway Airport (AZA) is a small-hub airport in the southeastern area of Mesa, Arizona, and is currently functioning as a reliever airport for Phoenix Sky Harbor International Airport (PHX) Read the entire page →
From page 86... ... 86 Effects of Airline Industry Changes on Small- and Non-Hub Airports space, easy access to the Loop 202 and US 60 freeways, and a "true market" catchment area of about 2.6 million travelers. AZA is now within a rapidly growing area known as East Valley, a segment of the Phoenix-Mesa metropolitan area that saw 25% growth from 2001 to 2010 (Phoenix-Mesa Gateway Airport 2009) Read the entire page →
From page 87... ... Case Studies 87 Despite this seemingly bleak outlook for air service at AZA, and challenges encountered due to AZA's proximity to Sky Harbor, AZA saw enplanements increase from 521,437 in 2011 to 744,685 in 2012 -- a 43% increase.2 Much of this growth could be attributed to Mesa's burgeoning economic and tourist environment, with the opening of an Apple manufacturing plant and potential for 1,400 jobs, the future opening of Grand Canyon University -- a 10,000 student campus, and the completion of Eastmark -- Mesa's 15,000 home, master planned community. AZA officials note that they have a strong relationship with their Convention and Visitors Bureau (CVB) Read the entire page →
From page 88... ... 88 Effects of Airline Industry Changes on Small- and Non-Hub Airports 5.8.1 About BZN Bozeman Yellowstone International Airport (BZN) is a small-hub airport in Gallatin County in Southwestern Montana. Read the entire page →
From page 89... ... Case Studies 89 Sky Resort provided a revenue guarantee for Delta to begin seasonal service to Atlanta using 737 and 757 jets. The winter seasonal service was so successful that Delta initiated summer seasonal service without a revenue guarantee from the Big Sky Resort in 2006. Read the entire page →
From page 90... ... 90 Effects of Airline Industry Changes on Small- and Non-Hub Airports 5.9.1 About AGS Augusta Regional Airport (AGS) , in Augusta, Georgia, is a non-hub airport that serves the Central Savannah River Area (CSRA) Read the entire page →
From page 91... ... Case Studies 91 5.9.2 Innovation in Reducing Start-Up Costs Leads to Increased Service at AGS The recent history of air service development at AGS begins in 2001 when the airport engaged the local community to try to attract Continental Airlines to AGS to provide service to Newark Liberty International Airport (EWR) Read the entire page →
From page 92... ... 92 Effects of Airline Industry Changes on Small- and Non-Hub Airports Officials at AGS turned their attention to attracting westbound service and direct service to Washington, DC. Officials at AGS decided not to engage the local community through a travel bank or revenue guarantee program. Read the entire page →
From page 93... ... Case Studies 93 5.10.1 About MRY Monterey Regional Airport (MRY) , in Monterey, California, is a non-hub commercial service airport that serves a primary catchment area of over 420,000 residents including residents of Salinas and Elkhorn-Prundale, CA. Read the entire page →
From page 94... ... 94 Effects of Airline Industry Changes on Small- and Non-Hub Airports 2011. However, enplanements have fallen since 2000 when the airport recorded approximately 235,000 passengers. Read the entire page →
From page 95... ... Case Studies 95 Monterey has a majority percentage of people who live here that don't want anybody else to come. We have this dichotomy here -- we don't have the same type of energy put into business development that you would have at a normal place where they want economic development. Read the entire page →
From page 96... ... 96 Effects of Airline Industry Changes on Small- and Non-Hub Airports 5.11.1 About ICT Wichita Mid-Continent Airport (ICT) is a small-hub airport in Wichita, KS. Read the entire page →
From page 97... ... Case Studies 97 Businesses were asked to allocate their pledges among the three air carriers based on their usual travel schedule and the destinations served by the carriers. Once businesses committed their travel dollars and an air carrier began service, the pledged funds would be placed in an account and branded with a unique travel credit card. Read the entire page →
From page 98... ... 98 Effects of Airline Industry Changes on Small- and Non-Hub Airports Senate Bill 2968) Read the entire page →

From page 73...

... 73 C H A P T E R 5 5.1 Selection Process The research team used a data-driven approach to develop the list of case study airports. Specifically, using the data on changes in air service at small- and non-hub airports (see Chapter 3)