Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency (2017) / Chapter Skim
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Pages 35-38
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From page 35... ...
35 CHAPTER FOUR FINDINGS, CONCLUSIONS, AND FURTHER RESEARCH PROFILES OF SOCIAL MEDIA FOR EMERGENCY MANAGEMENT PROGRAMS The key characteristics of the six case examples are illustrated in Table 7. Examination of the patterns in the table suggests that social media for emergency management (SMEM)
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36 TABLE 7 SELF-REPORTED CHARACTERISTICS OF SMEM PROGRAMS AT CASE EXAMPLE ORGANIZATIONS EIA MSP NYC SWA UND YVR SMEM used for notifications SMEM used for warnings SMEM used for situational awareness SMEM used for resource allocation SMEM used for decision making SMEM used for investigations SMEM uses crowdsourcing (outgoing request for information) Has written policy governing SMEM program, its use, and its control Under development Clearly stated goals for SMEM program Clearly assigned responsibility for control and maintenance of SMEM SMEM integrated with organization's overall SM program Partly SMEM part of organization's comprehensive crisis communications plan Tight control over outgoing messages Use of pre-scripted messages Partly Organization seeks engagement ("conversations")
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37 CHALLENGES Four challenges came up in the case examples and in the literature: 1. Gaining senior management support for allocating resources to SMEM; 2.
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From page 38... ...
38 3. Growing social media and SMEM programs internally seems most beneficial.
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