Strategies to Limit Sugar-Sweetened Beverage Consumption in Young Children Proceedings of a Workshop (2017) / Chapter Skim
Currently Skimming:
6 The Role of Industry in Sugar-Sweetened Beverage Consumption
6 The Role of Industry in Sugar-Sweetened Beverage Consumption
Pages 61-74
The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.
From page 61... ...
Next, Richard Black, a principal at Quadrant D Consulting, outlined voluntary and regulatory industry approaches regarding sugar-sweetened beverages. Anne Ferree, the Alliance for a Healthier Generation's leader of engagement with the business sector, then described partnerships with industry to improve beverage choices for young children.
|
From page 62... ...
Citing a 2006 Institute of Medicine report on food marketing to children and youth (IOM, 2006) , Harris explained that marketing affects children's "brand recall, preferences, requests to parents, and short-term consumption of advertised products." Since the release of the report, evidence has emerged to suggest that food advertising increases children's preference of a product category (e.g., advertising for a specific soda brand increases preference for soda in general)
|
From page 63... ...
. Harris explained that companies use various approaches to market to young children, including attractive packaging, online games, and brand and licensed characters.
|
From page 64... ...
To conclude her presentation, Harris drew attention to toddler drinks (also called toddler milks or toddler formulas) , a fairly new product category with the intended consumer being young children who no longer consume infant formula.
|
From page 65... ...
SUGAR-SWEETENED BEVERAGES: VOLUNTARY AND REGULATORY INDUSTRY APPROACHES3 Black's presentation focused on four central topics: establishing trust, interpreting statistics, building on successes and acknowledging failures, and considering impediments and opportunities for forward progress. Establishing Trust "Simply because you work in one space or another does not mean you should not be trusted," stated Black.
|
From page 66... ...
C SOURCE: As presented by Richard Black, June 22, 2017. beverage industries seek to establish and cultivate authentic trust through partnerships and highlighted features that make for successful partnerships (see Box 6-1)
|
From page 67... ...
One of the predictive models (a negatively accelerating curve) suggested the calorie reduction in the marketplace followed as expected, where another predictive model (linear time trend)
|
From page 68... ...
Black cited that analyses from Mexico indicate that per capita sugar-sweetened beverage consumption had significantly decreased after instituting the tax, but that consumption of taxed carbonated sodas has decreased less than their noncarbonated taxed counterparts. Considering Impediments to and Opportunities for Forward Progress With more than 3 billion people having access to the Internet and approximately 60 percent of the global population having access to a personal mobile device, Black expressed that there is an opportunity to better leverage digital media.
|
From page 69... ...
. Ferree explained that through the partnership, companies agreed to a number of changes, including phasing out sales of full-calorie carbonated soft drinks, shifting product combinations to favor low- and no-calorie beverages, and reducing portion sizes of products sold in schools.
|
From page 70... ...
Ferree added that the companies are also engaging in work in 8 to 10 communities to test and learn what works in creating the desired shifts. Ferree concluded her presentation by reminding the audience that engaging the business sector is about individual relationship building, trust building, understanding their business, and finding a common goal.
|
From page 71... ...
She explained that the Alliance's most recent beverage agreement included 100 percent juice as part of the goal because an unintended consequence of earlier initiatives to reduce soda consumption may have led to increases in consumption of 100 percent juice. Black thought that an unintended consequence of Philadelphia's tax is that it does not incentivize the companies to change, as it is applied to all sweetened beverages.
|
From page 72... ...
One audience member proposed replacing advertising for sugarsweetened beverages with advertising for more nutrient-dense beverages and healthier food choices. Harris responded that the 2006 Institute of Medicine food marketing to children report recommended that companies use their creativity and resources to market healthier foods to children in place of the unhealthy food that is typically advertised (IOM, 2006)
|
From page 73... ...
Use of Technology When asked if there are specific success stories of how technology or social media is used to improve food and beverage consumption, Black responded that one person, owing to the platform of the Internet, can actually cause a company to respond and change. He said that campaigns have sped up the rate or the pace at which companies respond, but can also be a platform for exaggeration and misinformation.
|
From page 74... ...
to really understand what is having an effect, but she acknowledged that it is not always feasible, primarily because it is resource intensive. Black said he is in favor of using very specific measures and suggested that the measure to limit sugar-sweetened beverages is straightforward.
|
Key Terms
This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
More
information on Chapter Skim is available.