Understanding Narratives for National Security Proceedings of a Workshop (2018) / Chapter Skim
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5 Narrative and Power
5 Narrative and Power
Pages 27-34
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From page 27... ...
The teller makes those shaping choices in light of his or her purpose and audiences. In any nonfiction narrative, Phelan noted, the raw material exists independently of its treatment, and thus it can be shaped in different ways by different tellers.
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From page 28... ...
COUNTERING TOXIC NARRATIVES As a marketer, Debra Louison Lavoy, Narrative Builders, routinely works with public and private organizations to develop influential narratives. She defined narrative as "an interconnected set of beliefs that influ
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From page 29... ...
Louison Lavoy added to this list that testimonials, data, and other forms of evidence can be proof that a message is credible and not "too good to be true." Louison Lavoy closed with the point that while narratives can share positive messages, they can also be used to spread toxic ones. A narrative is considered toxic, she explained, when it is "intentionally based on false or misleading information." To counteract toxic messages, she suggested that
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From page 30... ...
He added that the delivery of a message is also different in narratives expressed verbally and visually, so that, for example, a speaker wishing to induce feelings of empathy must behave in a particular way, while a speaker seeking forgiveness must look down to demonstrate regret. Thus, he asserted, the body and mind must work cooperatively to portray a convincing narrative.
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From page 31... ...
Bamberg suggested that, while he is not a quantitative researcher, it would be worthwhile to study the relationship between master narratives and counternarratives using quantitative methods. DISCUSSION Questions raised during the discussion focused on countering and inoculating the public against toxic narratives.
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From page 32... ...
Louison Lavoy commented that, while she is not familiar with nudge theory, the term reminded her of the chaining method she had discussed earlier. Chaining, she elaborated, is a way of distributing propaganda so that it slowly creates a narrative pathway, and the narrative eventually becomes part of the audience's normal mental processing.
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From page 33... ...
Johnson added that it might be worthwhile to study available metadata to identify those people likely to be susceptible to these types of toxic narratives so that they can be inoculated against them. Louison Lavoy highlighted Ocean Protocol4 as a recently developed framework holding data that could be used to measure susceptibility.
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