Best Practices for Airport Obstruction Management Guidebook (2019) / Chapter Skim
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Pages 92-104
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From page 92... ...
92 Key Insights Effective communication strategies have three primary components: audience identification, message crafting, and consensus building among participants. Working in a collaborative manner that fosters open communication and an environment in which disagreement is respected will help build consensus among stakeholders.
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From page 93... ...
Building Support for Airport Obstruction Management 93 understanding of obstruction management requirements and airspace protection needs and communicating these to an audience of varying backgrounds and knowledge levels is complex but critical. When communicating technical information to an audience of non-subject-matter experts, how the message is conveyed is just as important as the information itself.
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From page 94... ...
94 Best Practices for Airport Obstruction Management Guidebook • Realtors • Real estate developers • Construction companies • Crane operators • Hotel operators • Utility companies • Environmental and historical preservation watchdogs and interest groups • General public Audience identification for proactive obstruction management can be a more comprehensive process. Whereas reactive obstruction management tends to have defined stakeholders, proactive obstruction management involves establishing tools to minimize future airspace obstruction issues and addressing any existing airspace obstruction issues.
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From page 95... ...
Building Support for Airport Obstruction Management 95 stakeholder engagement tools to achieve cooperation from the community and protect the facility and its navigable airspace. When identifying the appropriate stakeholders to engage with in matters of reactive or proactive obstruction management, it is critical to establish that the stakeholders being engaged can represent the interests of an overall group of stakeholders and/or that the engaged stakeholders have the authority to make decisions on behalf of their organization.
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From page 96... ...
96 Best Practices for Airport Obstruction Management Guidebook a direct cost if there is a violation. Also, in addition to obstruction management assisting the airport sponsor in avoiding costs, an economic impact study can be used to assist in communicating the positive value of the airport as a community asset.
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From page 97... ...
Building Support for Airport Obstruction Management 97 and are a key stakeholder in obstruction management implementation. Local government websites will be the best source for up-to-date zoning ordinance information and contact information for responsible officials.
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From page 98... ...
98 Best Practices for Airport Obstruction Management Guidebook Public Engagement with Adjacent Property Owners An airport sponsor should know and build a relationship with adjacent property owners. Issues can be avoided if an adjacent property owner knows to talk to the airport about proposed development.
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From page 99... ...
Building Support for Airport Obstruction Management 99 While an airport's economic impact message may resonate with some stakeholders, owners of property adjacent to an airport seem most receptive to messages about the potential safety, accident potential, or liability issues of a potential obstruction. While larger airports often may not interact directly with their neighbors regarding airspace obstruction issues, the airport's neighbors are important stakeholders in comprehensive airport obstruction management.
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From page 100... ...
100 Best Practices for Airport Obstruction Management Guidebook of development may result in litigation or limitation of an airport's operational capacity if the local government permits the development to move forward. While the airport may be reluctant to reach out to developers and construction managers due to the perception of conflicting goals, it can be counter-productive not to reach out.
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From page 101... ...
Building Support for Airport Obstruction Management 101 In the absence of airport-specific interest groups, there are a number of proactive steps that can be taken by the airport to foster this outreach: • Create a community partnership committee, including representatives from the airport, local politicians, and business leaders. The committee could hold quarterly meetings at the airport or in an easily accessible community center to discuss airport matters and issues.
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From page 102... ...
102 Best Practices for Airport Obstruction Management Guidebook The airport should be specific regarding actual impacts when presenting a case against encroachment regardless of what stakeholder group is being engaged. Rather than presenting a hypothetical case, the airport should discuss a concrete issue that has substantial, real-world impacts on the airport and, in turn, on the community that it serves.
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From page 103... ...
Building Support for Airport Obstruction Management 103 Tailor the Message to a Specific Stakeholder Audience Stakeholder groups have different priorities as well as varying levels of aviation knowledge. In crafting a message, the airport should speak to the issues that will most likely resonate with the audience.
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From page 104... ...
104 Best Practices for Airport Obstruction Management Guidebook a compromise that satisfies neither side. However, with some patience, creativity, and a willingness to "think outside the box," there likely are opportunities for win-win situations.
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