Wood in Our Future: The Role of Life-Cycle Analysis Proceedings of a Symposium (1997) / Chapter Skim
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INDUSTRIAL MARKETPLACE PRODUCT DECISION MAKING
INDUSTRIAL MARKETPLACE PRODUCT DECISION MAKING
Pages 52-53
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From page 52... ...
The underpinnings of this strategy are to offer the consumer alternative product choices, leading the consumer where possible rather than just meeting a marketplace demand, and to provide the credible information to help inform consumers' about their environmental choices. The results of applying these strategies reveal that the retailer's decision-making processes very closely mirror the consumer's, and that the retailer's role in the supply chain can be a powerful stimulant to enhancing and implementing sustainable production practices.
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From page 53... ...
INDUSTRIAL MARKETPLACE PRODUCT DECISION MAKING 53 building-product markets. This will be particularly true if consumers are conditioned to connect the increasingly negative effects of climate change to their own local environmental health, and then in turn connect their buying choices of wood to their own eventual potential endangerment or demise.
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