Engineering in Society (1985) / Chapter Skim
Currently Skimming:
Pages 106-109
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From page 106... ...
Charles Kettering was bom in 18 76 and received a degree in electrical engineering from Ohio State University. He then went to work at the National Cash Register Company, where he quickly learned that the key to success lay in coupling his talents as an engineer to the needs and opportunities of greatest concern to the company he was working for.
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From page 107... ...
They had some real notion of what people wanted." His personal strategy was highly successful. By the time Kettering left the National Cash Register Company in 1909, he had helped transform the cash register, as Leslie puts it, "from a defensive measure against weak-willed cashiers .
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From page 108... ...
Producibility and marketability were the twin criteria by which the lab's efforts were to be evaluated, and under Kettering's guidance it served General Motors well. Thomas Carroll's study of the development of solid-propellant rocket boosters at the let Propulsion Laboratory illustrates how changing institutional commitments can shape engineering efforts that later turn out to be unexpectedly successful.
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From page 109... ...
While successful innovation is a common goal for those involved in engineering research, the factors that lead to successful innovation are hard to identify. Martin Reuss has suggested that since institutional goals have such a great influence on the setting of research agendas, "the burden today is on the managers rather than the educators to provide the opportunities for engineers to do .
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