Engineering in Society (1985) / Chapter Skim
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Pages 30-30
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The success of the "automated" reaper was likewise due to McCormick's accurate assessment of a need for greater harvesting capacity in the face of a farm labor shortage. Charles Kettering, the legendary director of General Motors' Research Laboratory, owed his phenomenal success to an ability to anticipate the product that "people never knew they wanted until it was made available to them" {see appendix)
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