Using Public Transportation to Reduce the Economic, Social and Human Costs of Personal Immobility (1998) / Chapter Skim
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SEPTA Horsham Breeze Service
SEPTA Horsham Breeze Service
Pages 175-198
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From page 177... ...
, and major employers that has resulted in significant economic benefits: for every $1 invested in the Horsham Breeze service, there is a $7.30 return in direct economic benefits. BACKGROI~D Public transportation in the five-county SEPTA service area is typically characterized by a series of radial bus and rail routes in a '`hub and spoke" system.
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From page 178... ...
Ridership grew to 150 passengers per day but connections to bus services at the Willow Grove Park Mall were difficult, requiring a half-mile walk. The Chamber of Commerce withdrew financial support after one year, and service was gradually decreased to make the route selfsustaining.
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From page 179... ...
HORSHAM BREEZE SERVICE DEVELOPMENT With many employers complaining that they could not recruit workers who did not own a car, developers in the business parks went to Montgomery County and asked for more frequent service for Route 210. Because of the growth in employment in the area, County sta~was planning to expand bus service in the ,, ~.
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From page 180... ...
PROD - mat _ fonts, Alec Group O - reffonsJ NORM POUND CORPORATE C£NrER · Willow Grove Park Mall Moreland & FiDwatedewn Rds. Prudential (Eastern Operations, Main Entrance)
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From page 181... ...
The revenue credit is the same figure utilized for other Montgomery County subsidized suburban services. The revenue credit has been an important incentive for the County, major employers and the TMA to participate.
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From page 182... ...
PROFILE OF HORSHAM BREEZE USERS An on-board passenger survey was distributed to all Horsham Breeze passengers on all runs between 6:12 a.m.
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From page 183... ...
Since the Horsham Breeze service started in November 1996, about 55% of the passengers reported shopping or buying food or drinks at the Willow Grove Park Mall. The average rider shops S.7 times a month and reports spending an average of $123 per month.
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From page 184... ...
S HORSE BREEZE NUDE COSTS BENEFT/COST MOO KEY FACTORS FOR SUCCESS $ 884,106 622,004 23,364 38~887 $1,563,361 213,192 7 ,2O Five important factors were iclentified as critical to the success of the Horsham Breeze service: core transit service job opportunities partnerships financial equity service flexibility The Horsham Breeze is an extension of excellent core public transportation services from Philadelphia to a suburban shopping mall. Without the frequent 7-day week, 21-hour per day service levels of the 55 and 22 routes with direct convenient access adjacent to the mall doors, the Horsham Breeze service would not be possible.
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From page 185... ...
The ability to address the convergence of employment needs provided a win-win opportunity for all parties involved. Prudential or UPS certainly could have provided a shuttle service from the Willow Grove Park Mall themselves, but neither could have afforded the service levels provided by cooperatively working with prospective partners.
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From page 186... ...
2 Richard Bickel, "SEPTA's 200 Series Routes: New Initiatives to Serve Jobs-Workers Mismatch and Reverse Commute Market," paper presented at conference, "Antipoverty Policy Where Rubber Meets the Road; Urban Mobility Initiatives," Washington, D.C., December 1992. 3 Richard Bickel, "SEPTA's 200 Series Routes: New Initiatives to Serve Jobs-Workers Mismatch and Reverse Commute Market," paper presented at conference, "Antipoverty Policy Where Rubber Meets the Road; Urban Mobility Initiatives," Washington, D.C., December 1992.
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From page 187... ...
Bus or train utilized CountPercent 22 Bus alone 8528.5% 55 Bus alone 4214.1 22 and 55 Buses 268.7 22 and Broad Street I:ine 206.7 55 and Broad Sweet line 165.4 22 and 1 bus 165.4 55 and 1 bus 134.4 buses/an 6622.1 4 buses/irain 144.7 Total Responses = n=298 Weighted Over one-third of all Horsham Breeze passengers stop on the way to work. ~ 8.~% stop at childcare on the way to work and another, 15.
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From page 188... ...
~ % of respondents reported using Saturday service. As shown in figure below Wednesday is highest use day.
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From page 189... ...
How did you pay your fare today, including all buses and trains you utilized this morning? Cash fare + token Cash fare + 10% transfer 9% / Monthly Transpass 14% Weekly Transpass 67% n=305 (Weighted)
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From page 190... ...
The average person shops 8.7 times a month and reports spending an average of $123 per month. Collectively, the 308 Horsham Breeze users surveyed spent a total of $13,915 at the Willow Grove Park Mall.
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From page 191... ...
33.3 15.0 4.1 2.0 1.4 12.9 n=236 (Weighted) FORMERLY EMPLOYED ELSEWHERE, BETTER JOB IN HORSHAM AREA 60% of the Horsham Breeze users were not employed in the Horsham area prior to the start of the Breeze service.
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From page 192... ...
: 5. What time does the Horsham Breeze bus you are on depart from the Willow Grove Park Mall today?
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From page 193... ...
: l. If there were no Horsham Breeze service, what would you do?
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From page 195... ...
Because we only surveyed on one day for only part of the day, the survey results reflect a sample of the total number of users of the service. Since there was an average daily ridership of 862 passengers during the October 21 survey week, we have estimated the total number of users by: Reducing the average number of average daily passengers by 5% to account for multiple trips during the day, for example to the Mall and back for lunch; Dividing the resulting 820 daily trip by two, since almost all Horsham Breeze users utilize the service to and from work; Dividing the resulting 410 daily users by .923, the average fraction of weekday trips the Horsham Breeze users utilize the service on an average weekday (Appendix A, average percent of cases for each weekday developed from question ~ of survey)
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From page 196... ...
Percent of Horsham Breeze users who did not work in Horsham area 60.2% prior to Breeze,q12 Average annual cost of surface parking lot space Source: KPMG, $264 Commuter Choice Initative, June 1996, p.36) For those who worked in Horsham prior to Breeze 17.6% Drove alone 19.4% Carpool/Drop off 4.80 Average carpool occupants 58.4% Bus 2.80% Taxi TRAVEL COST BENEFITS 19.33 Average miles travelled, daily one way $ 0.31 Cost of auto travel per mile, IRS Allowance $ 71.80 Average monthly transit fare B-2
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From page 197... ...
TABLE B-2 ANNUAL INCOME BENEFITS Formerly Unemployed New to Horsham area, Net Increase in Income ANNUAL PARKING COST SAVINGS ANNUAL TRAVEL COST SAVINGS OF BREEZE USERS, Formerly Employed in Horsham Area TOTAL ANNUAL BENEFITS HORSHAM BREEZE ANNUAL COSTS BENEFIT/COST RATIO B-3 $ 884,106 622,004 23,364 33 887 $1,563,361 213,192 7.33
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