National Academy of Sciences
National Academy of Engineering
Institute of Medicine
National Research Council
Office of News and Public Information
December 6, 2005

Running Time: 1:08:47
Format: RealAudio (Requires free RealPlayer)

Food and beverage marketing targeted to children ages 12 and under leads them to request and consume high-calorie, low-nutrient products, says a new report from the Institute of Medicine of the National Academies. The report offers the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets of children and youth.


Speakers:
J. Michael McGinnis, M.D., M.P.P (chair), Senior Scholar, Institute of Medicine, Washington, D.C.