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Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
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A

Workshop Agenda

FEBRUARY 28-29, 2012
BECKMAN CENTER
IRVINE, CALIFORNIA

Tuesday, February 28, 2012


8:30 am Welcome and Opening Comments
 
  Robert Kraut, Chair, Committee on Public Response to Alerts and Warnings Using Social Media
Denis Gusty, Department of Homeland Security
 
9:00 Fundamentals of Alerts, Warnings, and Social Media
 
  Much is known about the public response to alerts delivered by sirens, radio, television, and weather radio. As social media play an increasingly important role in societal communication, it will become increasingly important to understand the implications of these new capabilities for disaster alerts and warnings.

What is known about how the public responds to alerts and warnings?
Dennis Mileti, University of Colorado, Boulder

What is known about the use of social media during a disaster?
Kristiana Almeida, American Red Cross

What are barriers to official use of social media during a disaster?
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
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  Edward Hopkins, Maryland State Emergency Management Agency

What technologies are in development for alert dissemination and situational awareness via social media?
Emre Gunduzhan, Johns Hopkins University Applied Physics Laboratory

Timothy Sellnow, University of Kentucky, moderator
 
10:30 Dynamics of Social Media
 
  The social aspect of these tools makes them especially attractive because of the ability to leverage the trust people place in their connections. Information about an event that is provided by neighbors, colleagues, friends, or family is often viewed as more credible than a mass alert or a news report. Social media may also provide a useful complement to other tools by providing a way to rapidly disseminate time-sensitive information that may be important to an affected community but not rise to the level of an official alert or warning. How connections form, how information is disseminated, and why users volunteer their time and knowledge to solve problems have been examined by researchers in human-computer interaction, psychology, and computer science. The panel will explore what motivates people to participate in knowledge sharing, what drives self-organizing, and what mechanisms exist for self-correction of information.

Influence mechanisms in social media
Duncan Watts, Yahoo! Research

Incentivizing participation in time-critical situations
Manuel Cebrian, University of California, San Diego

How the Standby Task Force harnesses the power of the crowd
Melissa Elliott, Standby Task Force

Jon Kleinberg, Cornell University, moderator
 
Noon Lunch
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
 
1:00 pm Credibility, Authenticity, and Reputation

During disasters, citizens often post firsthand information and pictures and re-post information they have received from official or unofficial sources. Although both types of information are useful to both emergency officials and the public, such sharing raises questions about how to assess the credibility and authenticity of firsthand reports and redistributed information. For example, although the reach of an official message may be widened if it is redistributed (e.g., retweeted), the message may have been modified in ways not anticipated or desired by its originators. The panel will explore credibility, authenticity and reputation in the context of social media and disasters.

Information verification and rumor control
Paul Resnick, University of Michigan

Mechanisms for determining trustworthiness
Dan Roth, University of Illinois, Urbana-Champaign

Training the public to provide useful data during a disaster
David Stephenson, Stephenson Strategies, Medfield, Mass.

Leysia Palen, University of Colorado, Boulder, moderator
 
2:30 Personal Privacy
 
  The use of social media by emergency officials raises privacy concerns that were not present with traditional methods of sending alerts and warnings. Also privacy-sensitive, but of potential value to emergency managers, is official monitoring of social media to better detect or understand unfolding events. For example, the networked nature of social media may provide a substantial amount of information about a single individual: based on who one follows on Twitter one may be able to infer where she lives or works and what school her children attend. The panel will consider such questions as:

• What are the public’s perceptions and expectations of privacy, and how can they best be addressed? For
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
  example, the communications being monitored by government officials, while technically public, may have been sent with certain expectations of privacy such as not being intended to be read by government officials.
• What is the appropriate balance of interests between achieving effective situational awareness and privacy? For example, how should location-tagged information be handled?
• What are best practices in providing adequate notice to the public and ensuring that collected information is used appropriately? For example, how can or should users whose public information is being monitored be made aware of that? How frequently should notice be provided?
• Are there existing features of social media that could be used to help protect privacy? For example, would asking people to use designated mechanisms (e.g., hash tags in Twitter) to label information they intend to be read by government officials constitute an adequate opt-in approach?

Privacy decision making
Lorrie Cranor, Carnegie Mellon University

Social-psychological challenges of social media use in crises
Gloria Mark, University of California, Irvine


Implementation of the “See Something, Say Something” campaign—how privacy can be protected
Bryan Ware, Digital Sandbox

Today’s framework for privacy protection and its application to alerts and warnings using social media
Peter Swire, Moritz College of Law, Ohio State University (remotely)

Alessandro Acquisti, Carnegie Mellon University, moderator
 
4:00 Break
 
4:15 Breakout discussion on opportunities and challenges.
 
5:30 pm Reception
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
 
Wednesday, February 29, 2012
 
8:30 am Report-backs from breakout sessions
 
9:30 Case Studies of Uses of Social Media in Disasters

Social media is already being used both formally and informally by emergency managers. Researchers have also begun to examine social media communication streams to learn how social media are used during a disaster. This panel will examine recent experience and research on social media use.

Currently used tools for monitoring social media for situational awareness
Brian Humphrey, Los Angeles Fire Department

Use of Twitter for earthquake detection and alerting
Paul Earle, USGS National Earthquake Information Center

The use of social media tools to disseminate information during a health crisis
Keri Lubell, Centers for Disease Control and Prevention

Leslie Luke, Office of Emergency Services, County of San Diego and Richard Muth, Maryland Emergency Management Agency, moderators
 
10:30 Use of Social Media by Nongovernment Organizations

News organizations and technology firms have used social media during crises and disasters to provide information to and gather information from the public. This panel will explore lessons for government from this private-sector experience, partnerships between the public and private sectors, and how new technology may shape those partnerships.

Brad Panovich, News Channel 36, Charlotte, North Carolina

Robert Kraut, Carnegie Mellon University, moderator
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
 
11:15 Looking Ahead: Opportunities and Challenges

What changes in preparation, management, and analysis will be needed to incorporate social media as an information tool?

Murray Turoff, New Jersey Institute of Technology (remotely)

Social media: Legal perspectives on first-responder responsibilities
Aram Dobalian VHA Emergency Management Evaluation Center

Spontaneous and organized digital volunteerism in the future of emergency management
Leysia Palen, University of Colorado, Boulder

Michele Wood, California State University, Fullerton, moderator
 
12:30 pm Wrap-up Panel and Plenary Discussion

Denis Gusty, DHS
Robert Kraut, Carnegie Mellon University
Leysia Palen, University of Colorado, Boulder
 
1:00 pm Adjourn/Lunch
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 57
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 58
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 59
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 60
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 61
Suggested Citation:"Appendix A: Workshop Agenda." National Research Council. 2013. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps. Washington, DC: The National Academies Press. doi: 10.17226/15853.
×
Page 62
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Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings—an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers.

Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.
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