Challenges and Opportunities
FOR CHANGE IN FOOD MARKETING TO CHILDREN AND YOUTH
Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs
Standing Committee on Childhood Obesity Prevention
Food and Nutrition Board
INSTITUTE OF MEDICINE
OF THE NATIONAL ACADEMIES
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This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project.
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Suggested citation: IOM (Institute of Medicine). 2013. Challenges and opportunities for change in food marketing to children and youth: Workshop summary. Washington, DC: The National Academies Press.
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PLANNING COMMITTEE ON NEW CHALLENGES
AND OPPORTUNITIES IN FOOD MARKETING
TO CHILDREN AND YOUTH1
WILLIAM H. DIETZ (Chair), Retired Director, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention, Atlanta, Georgia
KELLY D. BROWNELL, Director, Rudd Center for Food Policy and Obesity, Yale University, New Haven, Connecticut
THOMAS N. ROBINSON, Professor of Pediatrics and Medicine, Stanford Prevention Research Center, Stanford University, California
MARY T. STORY, Senior Associate Dean and Professor, Division of Epidemiology and Community Health, University of Minnesota
ELLEN WARTELLA, Al-Thani Professor of Communication, Professor of Psychology, and Professor of Human Development and Social Policy and Director of the Center on Median and Human Development, Northwestern University, Evanston, Illinois
LYNN PARKER, Scholar
HEATHER BREINER, Associate Program Officer
SARAH SIEGEL, Senior Program Assistant
SARAH ZIEGENHORN, Research Assistant
ANTON L. BANDY, Financial Associate
GERALDINE KENNEDO, Administrative Assistant
LINDA D. MEYERS, Director, Food and Nutrition Board
1Institute of Medicine planning committees are solely responsible for organizing the workshop, identifying topics, and choosing speakers. The responsibility for the published workshop summary rests with the workshop rapporteurs and the institution.
This workshop summary has been reviewed in draft form by individuals chosen for their diverse perspectives and technical expertise in accordance with procedures approved by the National Research Council’s Report Review Committee. The purpose of this independent review is to provide candid and critical comments that will assist the institution in making its published workshop summary as sound as possible and to ensure that the workshop summary meets institutional standards for objectivity, evidence, and responsiveness to the study charge. The review comments and draft manuscript remain confidential to protect the integrity of the process. We wish to thank the following individuals for their review of this workshop summary:
DAVID V. B. BRITT, Sesame Workshop (Retired)
ELIZABETH CAMPBELL, Dr. Robert C. and Veronica Atkins Center for Weight & Health, University of California, Berkeley
ELAINE D. KOLISH, Children’s Food and Beverage Advertising Initiative
ROBIN McKINNON, National Cancer Institute
Although the reviewers listed above provided many constructive comments and suggestions, they did not see the final draft of the workshop summary before its release. The review of this workshop summary was overseen by HUGH H. TILSON, University of North Carolina at Chapel Hill. Appointed by the Institute of Medicine, he was responsible for making
certain that an independent examination of this workshop summary was carried out in accordance with institutional procedures and that all review comments were carefully considered. Responsibility for the final content of this workshop summary rests entirely with the workshop rapporteurs and the institution.