Use of Market Research Panels in Transit (2013) / Chapter Skim
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5 ments and cost of the research; hiring a consultant team, if any; and working with the consultant team to develop a final research plan. Step 2 -- Designing the research.
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6 Random Survey Sampling A traditional random sample is designed to provide results that can be projected to a target population with a specified level of accuracy, whether the population is all transit riders, the general population, or some other target population. Collecting data using a traditional random sample will often take longer, driving up implementation time and cost of the research.
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7 • Implementation, analysis, and reporting; • Benefits, cost, and concerns; • Legal, ethical, and privacy issues; and • Lessons learned/elements for success. Case example interviews were conducted by telephone, and case example write-ups were reviewed, edited, and approved by the individual case example respondents.
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