Use of Market Research Panels in Transit (2013) / Chapter Skim
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Pages 8-20
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8 accommodate new technologies, such as telephone sampling and computerization. Since Frankel and Frankel wrote their article in 1987, the Internet has become another technological advance, requiring innovations in sampling to accommodate the technology.
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9 research studies and analysis cannot be conducted. It is this underpinning of sampling theory that allows the calculation of sampling and expressing confidence in the results, such as results being ±3% with a confidence interval of 95%.
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10 cally, each wave consists of the same core questions along with some new questions. In a travel behavior survey, the panel provides information on how the travel behavior of each participant evolves in response to changes in the travel environment, household background, or other factors.
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11 1989. The fourth round of surveying in 1993 had a participation rate from the original panel member of about 55%, meaning 45% of the panel had left and needed to be replaced.
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12 waves by sending postcards, holiday greetings, and survey results. Incentives such as small amounts of cash can also be helpful.
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13 for market research, not public relations, marketing or sales; and panel members are aware that they will be contacted for research, insight, and advice. The primary advantages of in-house panels are cost savings, speed of feedback, and control over the panel.
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14 • Booking the fielding time for the job as soon as the vendor is selected so there is flexibility if dates need to be changed for holidays, computer maintenance, etc.; and • Developing and agreeing on the timeline, including finalizing the sample specification, scripting the survey or sending the link to the survey, having a soft launch to test the survey, agreeing on the full implementation and end date, and specifying the frequency of communication with the panel company, especially regarding problems that may occur. Once the survey is in the field, it is important to monitor progress and report any issues immediately to the panel vendor, including problems reaching the target quotas for completed surveys.
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15 research. Because interaction and relationships built between community members and the sponsoring community agency may sensitize panel members to organizational issues, MROCs may be declared "not research." 2.
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16 sample. Complex weighting uses detailed information about the population to balance respondents so that they mirror the population.
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17 and then participate in the surveys. Current estimates are that less than 5% of the population has signed up for an online panel, meaning that more than 95% of the population has a 0% chance of being selected.
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18 3. The most common post-survey adjustment is the weighting of survey data.
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19 • There are significant differences in the composition and practices of various online access panels, which can affect survey results. Different panels may yield significantly different results on the same questionnaire.
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20 a completely new, technology-based world. Panels can now be developed online, quickly and easily.
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