Attitudes, Aptitudes, and Aspirations of American Youth Implications for Military Recruitment (2003) / Chapter Skim
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Appendix B: Letter Report: The Scientific Basis of the Popular Literature on Generations
Appendix B: Letter Report: The Scientific Basis of the Popular Literature on Generations
Pages 299-308
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Appendix B The Scientific Basis of the Popular Literature on Generations Letter Report from the Committee on the Youth Population and Military Recruitment March 2002 299
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The committee is now completing its work on a major report that examines such issues as the implications for recruiting and advertising strategies of trends in youth values, the appeal of options available to youth that compete with military service, and the changing nature of work in the military and civilian sectors. In addition to its major task, the committee has also been asked to write occasional, narrowly focused letter reports addressing specific issues of concern to the department that are within the committee's overall mandate.
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In addition, the Strategic Studies Institute (Won", 2000) , has recently completed an analysis of attrition behavior of junior officers based on popular characterizations of "boomers" and "Xers" as portrayed by Howe and Strauss (1993)
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These studies neither propose nor provide evidence in support of the currently popular notions of generational differences regarding values, attitudes, and beliefs. Historical and sociological scholarship has identified distinctive characteristics of individuals in particular birth cohorts who have been subject to important social changes, such as the Depression (see Elder, 1974~.
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For example, the generational scheme defined and used by Howe and Strauss posits 1982 as the transition from generation X to the milllennial generation, while the scheme used by New Strategist Publications, another popularizer of the generational concept, posits 1977 (Mitchell, 1995~. Differences Between Youth Cohorts The claim that one "generation" differs from another is at times taken to imply that there are sharp changes in attitudes and behaviors from one generation to the next.
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youth indicate that value for postsecondary education is the single most compelling differentiating factor for contemporary youth. The policy implications of this finding are important for both military recruiting strategy and the design of programs that combine military service and higher education opportunities.
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Second, contrary to claims of large and dramatic differences among youth cohorts in different generations, high-quality longitudinal research documents a high degree of stability in youth attitudes and values. Change is limited, and when it does occur, it occurs gradually.
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We do not assert that all of the conclusions drawn in the popular literature are incorrect; some of the insights and impressions may prove to be accurate. We do advise against uncritical acceptance of claims for generational characteristics, and we encourage careful examination of the scientific bases for any such claims.
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2000 Youth Attitude Tracking Study 1998: Propensity and Advertising Report. Submitted to the Defense Manpower Data Center.
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Butler, University of Texas at Austin John Eighmey, Iowa State University, Ames Martin Fishbein, University of Pennsylvania, Philadelphia Carolyn Sue Hofstrand, Taylor High School, Volusia County, FL Paul F Hogan, Lewin-VHI Inc., Fairfax, VA Carolyn Maddy-Bernstein, Louisiana State University, Baton Rouge Robert D
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