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7. Industrial Innovation with External R&D Programs
Pages 64-73

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From page 64...
... This presentation will attempt to demonstrate that these collaborative research programs have become a critical component for accelerating research progress, sparking innovation, fostering the renewal of research organizations, and contributing to technology leadership, especially during times of declining support for discovery research in industry. In the mid-1980s the Board of Directors of Akzo Nobel recognized that the nature of industrial research was changing and that the issues associated with market and technology leadership and capturing emerging technologies were receiving less attention and resources than the shorter-term subjects.
From page 65...
... This decision-making process involves input from all facets of a commercial organization, including science, economics, marketing, competitive analysis, intellectual property assessment, manufacturing, environment, regulations, customer needs, and public perceptions. The Akzo Nobel experiment has shown that a properly structured external research program can help evaluate and understand the science and thereby assist in the early stages of the decision-making process by providing more state-of-the-art options at minimal risk.
From page 66...
... Manzer and Walter Cicha at the DuPont Central Research Station, was charged with developing a new highly selective catalyst for the manufacture of phosgene while reducing the amount of the undesired by-product, carbon tetrachloride. As a result of basic studies by the DuPont catalysts research team, it was recognized that carbon tetrachloride formation arose from chlorination of the carbon catalyst that is used in the commercial process to promote the reaction of carbon monoxide and chlorine.
From page 67...
... A well-designed collaborative program with the right people and targets can overcome obstacles both technical and administrative. How can a university program accelerate a new product or process development project with such common delays for issues such as intellectual property?
From page 68...
... For nearly all programs a business commitment was established before starting the external project. Global markets are moving targets, and we have had several external programs fail to maintain the interests of the business group while achieving technical success or making good progress.
From page 69...
... is shown vertically. Many of the award-winning external programs that were reviewed fall into the new technology for current markets quadrant.
From page 70...
... _ an m ? OK Current Technology New FIGURE 7.2 External programs impact the current business (science)
From page 71...
... As a final illustration in the area of new technology and new markets, the involvement of national laboratories is shown to achieve the technical progress and the knowledge integration for accelerating commercialization. As the fad of high-temperature superconductors rose and subsequently dissipated, teams from Argonne, Oak Ridge, and Los Alamos national laboratories together with the University of Wisconsin continued to pursue the science and technology of superconducting wire.
From page 72...
... In conclusion, the principal foundation for accelerating R&D with external programs requires maintaining key technology platforms; processes for selecting both the programs and the external collaborators; internal and external networks including business teams and scientific leaders; identifying market-driven needs; securing a business commitment; and a renewing investment in the internal R&D team members. I am pleased to acknowledge the many outstanding participants and proponents of this 12-year experiment at Akzo Nobel.
From page 73...
... We would write and file the application, covering all costs for patent execution on behalf of the university. In response, Akzo Nobel would obtain the first right of refusal for a royalty-bearing license with limits on royalties defined.


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