The Richard and Hinda Rosenthal Lectures 2004 Perspectives on the Prevention of Childhood Obesity in Children and Youth (2006) / Chapter Skim
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Industry Perspective
Industry Perspective
Pages 21-32
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From page 21... ...
It is a privilege to be here tonight, and it is a real opportunity to share an industry perspective. I say that because I suspect I may be the first industry representative who has ever been at a Rosenthal Lecture.
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From page 22... ...
I hope you will be proven right in your judgment that you are visionary, not naive, in thinking that the private sector has a role to play, if for no other reason than that we know how to make healthy products attractive, and we know how to market them in ways that make people want to adopt healthy lifestyle habits. Let me give you a sense of how we are thinking about that right now.
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From page 23... ...
In North America today, about 38 percent of our business qualifies as better for you or good for you, better for you meaning it has reduced amounts, according to the FDA standards, of sugar, calories, fat, and so on. It is good for you means it is made out of essentially healthy ingredients that would meet the FDA requirements for healthy.
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From page 24... ...
We have had a lot of successes. For example, Quaker Breakfast Squares supply all the nutrition of a bowl of oatmeal in a square, and Propel fitness water was one of the largest beverage introductions a year ago.
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From page 25... ...
Some of that effort are our specifically designed products for schools. We have a product called Sobe Synergy that is 50 percent juice plus filtered water and Splenda fortification.
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From page 26... ...
We set out to have 2.5 million children sign up for this curriculum, and we have 3 million signed up. We are also working closely with food service workers.
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From page 27... ...
The way this works is a little green dot is placed on the front panel of all these different products. On the back panel is a box that says, "Tropicana light and healthy," for example, "is a smart choice because it has half the sugar of regular orange juice." It also states that the product is one of more than 100 smart choices from PepsiCo, and if you want more information, go to Smartspot.com, where you can learn about healthy lifestyles, nutrition information, or government standards, and so on.
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From page 28... ...
We are going to be out there doing a national insert at 50 million newspapers that introduces smart spot and healthy life styles. We are going to be on display with pamphlets that talk about getting started, the simple steps to getting started, with access to signing up for America On The Move, as well as products.
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From page 29... ...
We ultimately want smartspot.com to be a portal for consumers who are not otherwise aware of healthy choices and healthy lifestyles to come in and begin learning about staying healthy -- think of it as a paint-bynumbers approach that could really help the average consumer. As part of buying media on Discovery, they are going to run public service announcements with healthy snacking reminders.
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From page 30... ...
We are incorporating these efforts in our internal operations to unite all of our health and wellness efforts, including a new program for our employees called Health Rows. It is powered by Web MD and provides individualized interactions after an employee completes an online health assessment.
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From page 31... ...
He is a past president of the American Society for Clinical Nutrition and past president of the North American Association for the Study of Obesity. He is a member of the IOM and an international figure in the fields of nutrition and obesity, and we are delighted to have him here.
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