Skip to main content

The Richard and Hinda Rosenthal Lectures 2004 Perspectives on the Prevention of Childhood Obesity in Children and Youth (2006) / Chapter Skim
Currently Skimming:

Government Perspective
Pages 33-40

The Chapter Skim interface presents what we've algorithmically identified as the most significant single chunk of text within every page in the chapter.
Select key terms on the right to highlight them within pages of the chapter.


From page 33...
... The third phase was a decline in tobacco consumption that was driven by multiple overlapping interventions. From the perspective of the CDC, our efforts have paralleled in some respects the developments that led to the decline of tobacco.
Read the entire page →
From page 34...
... In addition, who would ever have thought that National Geographic would have an issue on obesity, or that Sports Illustrated would begin to talk about obesity and physical fitness, or that Vogue would address obesity in a lengthy, but somewhat scary article for women who are afraid of turning into the shapes that Vogue included in this particular article. All of this has accomplished the goal of making the obesity issue visible.
Read the entire page →
From page 35...
... There is a strong relationship of television viewing to both the prevalence and severity of obesity in children, and there is increasing evidence that reductions in television time reduce childhood obesity. Finally, children who were ever breast fed and children who were breast fed for longer periods of time have a reduced risk of early childhood overweight.
Read the entire page →
From page 36...
... Satiety seems to be regulated by volume, not by calories, and foods that have a large volume and are relatively low in calories may reduce subsequent caloric intake and, thereby, reduce obesity. Soft drink consumption accounts for about 13 percent of daily caloric intake for adolescents, and reductions in soft drink intake or substitutions of low-calorie beverages seems a logical strategy to reduce obesity.
Read the entire page →
From page 37...
... The most recent development has been the recognition by enlightened groups such as Kaiser Permanente and Blue Cross Blue Shield of Massachusetts that they need to partner with public health systems that address nutrition, physical activity, and obesity in schools, at work sites, and in communities. As a result of this recognition, Kaiser Permanente has partnered with a number of the Steps Program applicants, and is actively partnering with some of those recipients to develop community-based approaches.
Read the entire page →
From page 38...
... It is a paid media campaign rather than a campaign that relies on public service announcements. At its outset, the campaign had sufficient funding to do the kind of necessary focus group work to develop specific ads aimed at the five major groups of children in the country.
Read the entire page →
From page 39...
... Indeed, it is the only thing that ever has." My belief is that we have a small and committed group of people who are focused on the issue of childhood obesity, and this is a world that can change. My belief is that it will not take us the 80 years it took the Red Sox to win the World Series.
Read the entire page →

Key Terms

  • kaiser permanente
  • government perspective
  • adult disease
  • medical settings
  • tobacco consumption

  • blue cross
  • soft drink
  • cross blue
  • childhood onset
  • address obesity

  • onset obesity
  • community preventive
  • reduce obesity
  • steps program
  • vending machines

  • preventive services
  • work sites
  • achieve optimal
  • television time
  • breast fed

  • overweight children
  • media campaign
  • optimal patient
  • blue shield
  • caloric intake

  • native american
  • american children
  • increase physical
  • reintroduces physical
  • physical fitness


    • This material may be derived from roughly machine-read images, and so is provided only to facilitate research.
    More information on Chapter Skim is available.