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13 The Role of the Private Sector - The Case of Google
Pages 128-132

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From page 128...
... When that company was sold, he helped raise money from the California Teachers Retirement System and a large Silicon Valley venture capital firm to invest in a number of ethanol projects, biodiesel projects, wood-fired power plants, and co-generation projects, all with the goal of transitioning away from fossil fuels. "Across those 6 years, I got a better sense about not only how critical capital is to this transition, but [about]
From page 129...
... The initiative reflects the prominent place of coal in electricity generation, both in the United States and around the world. Replacing or mitigating the effects of coal burning is "a big, big challenge in terms of the global climate crisis," Reicher said.
From page 130...
... Such a resource could provide information to everyone from consumers to technologists to policymakers. As another example, a pilot project using Google Maps available on a mobile unit can show a person where public transportation is available, how the travel time compares with a car's, and the relative carbon emissions between the two.
From page 131...
... Today the private sector investment in renewables is substantial, and results can be achieved more quickly and with less duplication if public and private sector investments are integrated. "To be very honest with you, I don't think Silicon Valley knows how to talk to Washington, D.C., and vice versa, very well." Few venture capital firms have spent time learning about the federal research and development system to understand the potential for collaboration.
From page 132...
... It's a very exciting deployment." If renewable electricity cheaper than coal could be combined with plug-in vehicles, this country could have much more confidence about its ability to deal with the climate crisis and energy security, Reicher said. The nation would burn less coal and oil and dramatically cut greenhouse gas emissions.


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